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Business
to make the point that he does not do any printing himself – his other key clients are publishers. He says, “We also run a secure environment: nothing is available to view here for the casual visitor, and no-one who comes here will see anyone else’s work but their own. Our point
of service is a quality approach to everything.”
This year marks the twentieth that Rubin has been involved in the business, the last eight as owner. However, he is a long way from slowing down, saying, “I feel I am still at the growing stage of life. As an immigrant, the desire to work hard and establish my business and my family is strong.
“My lifestyle is not extravagant
- I invest profits from the business back into the business. Everything is about the business, and making sure the customer receives a quality service,” he says.
Staff turnover at Twin Loop is low, and supplier support high. Rubin says, “I pay my bills quickly. People respect us because we respect them.
“To ensure we meet customer needs we carry enough stock
so there are no delays, and we
make sure our equipment is fully maintained, even when it seems over the top – for instance, we have our knives on the guillotines and perfect binder sharpened every week.”
Considering the success of the business and its position in the market, Rubin says, “We are a family business, we look after each other. My staff take pride in the jobs they do, we are not a sausage factory. We work until the job is perfect. If we see a mistake from the printer we will notify them, even though it will put us under more pressure because the deadline won’t move, the time we have to do it will be that much shorter. We view all our customers equally, and whether it is a big job or a small job we will deliver when we say we will deliver.”
Twin Loop has also invested in software, with a cloud-based job production board now the nerve centre of the business, and able to be viewed by Rubin from both his office laptop and his mobile phone. He says, “We meet deadlines, pure and simple – we do not miss them.”
Part of the evolution of the industry is the bigger players taking finishing inhouse, easier these days with highly automated equipment. Small to medium sized players, though, are increasingly turning to Twin Loop, as its reputation for delivery on time with decreased turnaround times gains a wider appreciation.
Work has even started coming in from Queensland, the demise of DaRoji leaving printers in the
Above left
Family business: Wayne Rubin, (centre) with staff (l-r) Vipal Ghori and Troy Jackson, in front of the Horizon BQ-480
Above
Wire binding is just one of many services offered by Twin Loop.
sunshine state with few options apart from using other printers, which some are reluctant to use for obvious reasons.
Twin Loop is geared up for the digital market, Rubin says, “We
are more the multiple runs of 500
to 5000 rather than the one run of 50,000. We still want to grow and we continue to look for new clients and opportunities. We believe that once customers use us and can see that they can rely on us then they will become regular customers.”
The recent travails of the industry has led Rubin, and many contemporaries, to view ‘my word is my bond’ through a jaundiced eye. He says, “People doing the wrong thing is a problem. And it is not just individual creditors who lose out, the industry as a whole loses.”
For the future Rubin says, “I reckon there is at least another 15 years of growth in me. We will offer new services, we have alliances to build.” In the immediate future Twin Loop will be moving location – the owner of its current building in Macquarie Park is knocking it down.
However, wherever the business relocates to, the core fundamentals of quality service will remain as the bedrock of the business, and will be the platform for Rubin to take the business forward for the next two decades. 21
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