Page 23 - Food&Drink Business magazine September 2022

CREATING GOOD TIMES
WITH BETTER FOOD SOLUTIONS.
HAWKINS WATTS AUSTRALIA
SALES@HAWKINSWATTS.COM.AU HAWKINS WATTS AUSTRALIA
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INGREDIENTS & SERVICES
TRENDS AND INSIGHTS BESPOKE BLENDING CONCEPT DEVELOPMENT
TEXTURE NUTRIENTS COLOUR FLAVOUR AND MORE
still pre-revenue because of lead time in terms of fitting in with R&D schedules, product development, and then supermarket ranging, but we have well over a hundred businesses we're currently engaged with, and some pretty big ones at that, across more than a dozen categories,” he says.
The company made the strategic decision to focus on the B2B functional ingredient channel, but Vivian says there is a lot of consumer interest.
“We have set up an ecommerce platform just New Zealand at this stage, but we are more focused on food and beverage manufacturers at this stage,” he says.
Ovavo has signed a deal with Australia’s largest health food group, Invita, to distribute the product in New Zealand and Australia.
Supply won’t be an issue for Ovavo. The company has established a co-operative with other growers in Northland, which together produce around
FAR LEFT & MIDDLE: Ovavo freeze-dried avocado powder contains all the fibre and nutrients of a fresh avocado, with a shelf life of 12 months. LEFT: Ovavo founder and CEO Andrew Vivian was looking for ways to upcycle process grade avocados.
BOTTOM LEFT: Ovavo’s avocado farm, the hedging protects the plants from high winds.
two million trays of fruit a year. “If you take five per cent of
that, it is about 500 tonnes of process grade fruit, which produces around 110 tonnes of powder,” he says.
Vivian says the company has global aspirations to become the worldwide expert in upcycling avocado. ✷
INGREDIENTS
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