Page 12 - Print21 Magazine May-June 2021

Cover Story
Avon launches Alumma
for tool-free foiling
Innovation has come to Australia with the new Alumma foiling and Alumma X embossing system from Avon Graphics. Alumma enables foiling tool-free, bringing new short-run opportunities for printers, while Alumma X is dent-free embossing. Wayne Robinson reports.
Leading trade house
Avon Graphics has developed Alumma – a new technique for foiling without tooling, and for
embossing without denting.
Print business owners are about
to receive a boost as they seek to offer new graphic solutions to the market with the launch of Alumma from Avon Graphics. This brand new embellishing process will lay down foil without the need to
create dies first, and Alumma X will also lay down raised foil, but without embossing, or denting out, the substrate.
The front cover of this issue of Print21 showcases the Alumma
Above
Benefits of foil and emboss: Tate Hone, CEO, Avon Graphics, with production manager Warren Tee, and Alumma finish
embellishing, enabling print business owners to see for themselves the effect of the new technique.
It is an Australian first – it’s the first time Alumma has been used, and the system is the first of its type in the country. It has taken Avon Graphics four years of development including building several prototype machines, with the first one going into its Melbourne plant, another into its Sydney operation, and Brisbane likely to get one in the
near future.
Tate Hone, CEO of Avon Graphics says, “We believe in the future of embellishment. It offers brands, publishers, agencies, retailers and
12 Print21 MAY/JUNE 2021