Page 39 - Australasian Paint & Panel Nov-Dec 2019

WWW.PAINTANDPANEL.COM.A
39
prentice was nominated for the MTAQ Apprentice of the Year Award for 2018. The Noaches pride themselves on pro- viding excellent working conditions, well above award wages and offer eve- ry opportunity for each member to up- skill and multi-skill.
The business has built a large client base through word of mouth. “We be- lieve that our work speaks for us. We use our passion, quality and innovation to stand out. Along with aligning with local business’ we provide sponsorship to the community ,” Sandra says.
"We understand modern technology and to connect with our target audi- ence we have and continue to run mul- tiple successful social media cam- paigns on Facebook, Instagram, LinkedIn and Adwords. We proudly have a 5 out of 5 rating on Facebook with almost 3000 followers.”
DIGITAL EXCELLENCE
AWARD SHEEN PANEL SERVICE SPONSORED BY AKZONOBEL
There were some exceptionally strong contenders this year for Digital Excel- lence including Nathan’s Truck and Trailer (yes, it is an exceptional busi- ness) and last year’s best medium shop winners in NSW L&M Smash Repairs.
In the end it was the Victorian group Sheen Panel Service who took home the trophy. Given their ‘third party’ busi-
ness model you would expect them to be accomplished marketers but their use of digital technologies permeates the busi- ness. Their digital strategy focuses on the customer journey and experience. The Sheen website has a huge amount of resources that allow customers to find information on the industry, repairs, in- surance companies, Sheen processes, and business activities. Customers can upload their accident pictures from their phone/tablet or computer and be con- tacted immediately with the next steps. Sheen uses the built-in communication tools within iBodyshop, the website also connects with the live Google API to en- sure customers can find their neare store in seconds.
Sheen's website is fully mobile ren- dered. The company understands that this is how customers will find them and they will be judged immediately from the look and feel of the webpage. Sheen is continually working on the webpage to ensure it gets the most out of it. This includes creating new pages that the public will find useful and writing articles. This has great impact on its search engine rankings. The business also undertakes a yearly analysis of Google Adwords to ensure it is paying for the correct words and spending the correct amount of money. Combining AdWords, marketing, and work within the website; the team ensures Sheen is continually featured at the top of Google
and potential customers are seeing the brand through ads. All this work en- sures sessions and conversions are con- tinuing to grow. The team has seen an increase in sessions from 7000 to 8000 over the previous 12 months.
With over 4000 likes on Facebook and nearly 1000 on Instagram, their custom- er community is growing.
As well as IBodyshop, Sheen Group uses PartsCheck, digital colour match- ing and paint room stock control, Ezi- Methods repair methods program and Car-O-Tronic from Car-O-Liner. Staff are continually looking for new ways to in- crease Sheen’s digital footprint.
NDUSTRY INNOVATION
DINGGO SPONSORED BY
NORTON ST-GOBAIN
DingGo is the only online digital mar- ketplace for car repairs in Australia. DingGo markets itself as making find- ing the right trusted local smash re- pairer as easy as uploading a few pho- tos and picking the best quote. DingGo seeks to harness the power of the in- ternet to replace 'outdated car repair practices' with a completely digital ex- perience to enable repair claims to be digitally captured, submitted, ana- lysed and categorised, quoted, and fi- nally repaired by local, independent trusted panelbeaters. The DingGo plat- form is a unique and customisable
U
st
I