Page 24 - Print 21 magazine Jul-Aug 2021

Promotion
Growing with XMPie:
Digital transformation stories
Enda Kavanagh, XMPie sales manager, Asia Pacific, says print businesses will benefit from implementing digital marketing solutions for their clients.
Digital technologies are reshaping the print industry as businesses seek to improve operational efficiency,
expand services, and position their organisations for the future.
Not every digital transformation
is smooth, and if your business feels left behind, it can be hard to know where to start. With XMPie, you don’t need to feel intimidated by the scale of the platform. We have seen that most XMPie customers begin their XMPie journey with a particular focal point, and build out their business
by adding more features and services later; you don’t have to start big.
A great starting point is XMPie’s Variable Data Print solution, uDirect. For the next two months, you can
get a free 90-day license of uDirect Print for automating the production of personalised print campaigns. Get more details at the end of the article.
To understand more about how our customers are building the XMPie platform into the heart of their businesses, we spoke with five print and marketing leaders in Australia to discuss their digital transformation stories.
Jonathan Collingridge (MSP Photography), Stuart Fysh (The Label Factory), Steve Hopkins (Flagstaff Group), Sam Rhodes (Finsbury Green), and Neil Zaltsman (Worldwide) each started at a different point. Still, all had the focus and strategy to know where the path was leading them. Let their experiences and insights inspire you to take the first step in your digital transformation journey.
All five selected XMPie after searching for software to grow their business. “XMPie has allowed us to offer something to our customers that is much more than a commodity; it’s now very much a value-add proposition,” says Stuart Fysh from The Label Factory.
“I ultimately chose XMPIE for its comprehensive API, utilisation of the Adobe suite of products in the
24 Print21 JULY/AUGUST 2021
Enda Kavanagh: Careful planning essential
back end, and scalable rendering systems,” says Jonathan Collingridge from MSP Photography. “These key attributes made tight integration into our system possible and allowed us to produce a high-quality and standards- based PDF into the press room”.
Steve Hopkins from The
Flagstaff Group noted that XMPie’s capabilities for maximising efficiencies through automation
was critical to the decision to
make the initial investment. “I would definitely say that investing in XMPie has been the key to Flagstaff’s success for the better part of a decade. I would hate to think where we would be without it.”
Neil Zaltsman from Worldwide
says, “As a business, we believe we
have transitioned from being a commoditised print provider to more of a service solutions provider assisting our customers significantly reduce the cost, risk, and complexity of managing many of their business processes.”
responsive to our needs; it is a valued partner to our business.”
Companies don’t transform into marketing providers overnight,
and careful planning is essential. XMPie provides training, software maintenance and support, and there are many online resources to take advantage of.
“Implementing cross-media
into our business was definitely
a learning curve,” explains Steve Hopkins. “Thankfully, with the training from the XMPie and Fujifilm, we were able to upskill our team to better customise solutions to meet our customer’s needs”.
Sam Rhodes stresses the importance of XMPie’s commitment to releasing regular product updates. “We have been a long-term user now of XMPie.
It releases frequent improvements, giving us turnkey capabilities that impress our customers.”
The pace of change today is fast, and print service providers need to be quick off the mark and proactive to meet ever-growing client expectations. All the businesses highlighted have stepped up to the challenge and reaped the rewards by offering variable data, web-to-print and omnichannel services.
“By completion of our XMPIE development, we had met or exceeded the project goals and had reduced the set-up time for some key processes from four hours to 30 minutes,” says Collingridge. “Training and onboarding new staff is greatly improved due to the reduced complexity, and the result is a higher quality and more consistent product for our customers”.
For a limited time, you can add professional-grade personalisation services to your business with a 90-day no-obligation trial of our award-winning variable data print software. This offer includes full access to eLearning tutorials, support, and more.
To request your free trial, visit url.xmpie.com/aud or scan the code on the XMPie advertisement in this issue of Print21. 21
“Most XMPie customers begin their XMPie journey with a particular focal point... you don’t have to start big.”
The XMPie platform comes with the tools you need to make the switch to providing 360° marketing services. Variable data jobs will drive the high value, high volume print; Web-to- print will deliver more print to the business; and with omnichannel capabilities, you can extend out the services that you offer by providing digital marketing services as well.
XMPie’s open architecture and APIs allow flexible integration with other internal systems or third- party applications. “The ease of integration between XMPie and our backend systems means that we can deliver a broad range of functionality to new customers straight away
that is tailored to their specific requirements,” says Sam Rhodes from Finsbury Green. “XMPie
listens closely to our feedback and is