Page 46 - Adnews Magazine Sep-Oct 2020
P. 46
digital’s next
frontier. Content, Context and Cookies
Changes to third-party cookies and ongoing adjustments imposed
by the tech giants put current data collection and activation activities
at risk. Advertisers and agencies – knowing digital delivers business results for brands – are being forced to rethink their approach. Given the challenges that lie ahead, how should marketers proceed? How best
to reconcile these changes without compromising results and, most importantly, what questions must be asked to successfully navigate the ever-shifting digital landscape now and into the future?
Join Rob Norman in discussion with AdNews.
Don’t miss this free webinar covering the most pressing issues for marketers and their media agency partners in the digital space.
Rob Norman was
the first (and only)
Chief Digital Officer
of GroupM. He retired
in late 2017. Among
his responsibilities
were leadership of relationships with Microsoft, Google, Facebook, Amazon, Twitter and Snap.
Find out more: adnews.com.au/digitalsnextfrontier
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