Page 9 - Adnews Magazine Sep-Oct 2020

Ikon’s experience architect
We look at our
furry friends across the advertising, adtech, marketing and media sector, shedding a light on these stars and how they help adland get results. This month we speak to Ikon Communications’ experience architect Sigmund Luu.
Picture This
Time in current role/time at the company: 15 dog years.
How would you describe what the company does?
Houses a pawthera of talented individuals who give me belly rubs and leftover catering.
What do you do day to day?
Sourcing quality content for my IG handle @sigmundthedestroyer. When I am needing a space place, I sleep in daddy’s drawer.
Define your job in one word: Ruff.
I got into advertising because:
Nice people = more pats. Also, the food is free.
Who is your right-hand human (who guides you day to day)? Daddy Will, he is on poop patrol and feeds me the leftover catering.
Whose job have you set your sights on in the future?
Roy Morgan – he knows everything about everyone. You never know when that will come in handy.
Where do you turn for inspiration?
In circles. I can never catch my tail.
My favourite advert is:
The last ad I saw before I was neutered: the Heinz Sausage Dog campaign.
My best trick is:
Farting underneath people’s desks and then running away while watching them all deny it.
Tell us one thing people at work don’t know about you? I’m actually just an albino racoon.
WORDS BY
PAIGE MURPHY
www.adnews.com.au | September-October2020 9