Page 53 - Packaging News Magazine July-Aug 2020

July-August 2020 | www.packagingnews.com.au SPONSORED | DIGITAL PRINTING
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and they can cost effectively see what works. These are all viable runs for digital, but their current supply chain may not want to work with this as their systems may not work at those levels if they are geared up for much longer runs.”
For the craft and bespoke FMCG and food sectors though, Luminar is well placed, and seeing sales increase rapidly. Ellis says, “I set ambitious targets and they are all being exceeded. Sales in flexibles were up by 166 per cent in the year to April. Business overall is up by 44 per cent, it is an exciting time for us.
“I am having more and more con- versations with businesses who are surprised to learn they can order 2000 or 3000 bags. And they can order multiple SKUs within that. And it’s important to note that HP Indigo is the only digital colour printing process that matches gra- vure quality and is safe for primary food packaging. They are quite happy to hear that there are these opportu- nities, and suppliers that can offer this capability now. It impacts on their growth plans, as it gives them a flexibility that was not there before.
“We have worked hard on build- ing a business that can offer value to
“Sales in flexibles were up by 166 per cent in the year to April. Business overall is up by 44 per cent, it is an exciting time for us.”
— Matt Ellis, Luminar
other businesses, I believe in being able to work with a business based on offering value to that business. This is what we are able to do, and this is what excites me.”
The Luminar business is also developing an online transactional model, where customers can order themselves, particularly aimed at repeat orders, but still meaning that customers do not have to carry stock. The company is also currently build- ing a clean room for food package printing that will have HACCP accreditation.
In flexibles its main products are pouches, sachets, and rewinds. Ellis says, “There is increasing demand, as the industry realises what we can achieve with them. The print quality
we produce on the HP Indigo is out- standing, and the flexibility is caus- ing FMCG and food producers to look at new opportunities.”
Luminar is not just working with end-customers though, it also sup- plies a trade service to other flexible packaging printers. Ellis says, “We enable traditional flexible packaging businesses to offer a new service to their customers. They may have a request for versions, or a test, or mock-ups, that are just too expensive to put on their presses. That’s where we come in, we can print for them, so they can fully satisfy the needs of their blue-chip customers.
“I think the market has yet to fully realise this opportunity.”
With Luminar’s ability to marry innovative print technology with a clear strategy of seeking to add genu- ine value to FMCG and food compa- nies, it is little wonder that the com- pany’s growth is surging. ■
To find out how Luminar can help your brand, contact Matt Ellis on e: matt@luminar.com.au
This article was sponsored by HP. HP invites you to learn more through its ebook and webinar series. hp.com/ go/indigo