Page 39 - Packaging News Magazine Mar-Apr 2021

March-April 2021 | www.packagingnews.com.au | BEVERAGE PACKAGING
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The finishing process called Digital Metal provides system solu- tions for almost every machine type. Production can be carried out quickly and flexibly, as is customary with digital printing. The result is labels that stand out from the crowd at the point of sale.
TASTE YOU CAN TOUCH
Labels with haptic elements stimulate the senses. Any company that already includes sensory stimuli on the drinks label is one step ahead of the competi- tion. Visual and tactile relief, micro or nano effects are possible with hot- stamping dies from the German Kurz subsidiary H+M. Dies emulate a vari- ety of surfaces, such as the texture of leather. Visually and haptically out- standing labels indicate pure appre- ciation for high-quality products and discerning connoisseurs.
DECORATE AND PROTECT
Labels are attractive brand ambas- sadors. But they can do much more. Equipped with visual security fea- tures, they protect products, con- sumers and brands. Kurz combines Trustseal technology with Trustcode software solutions – both in-house developments from the experienced manufacturer of security elements. This creates labels that draw atten- tion at the point of sale and put a stop
ABOVE LEFT: Highly individual and highly elegant: Hot-stamping.
ABOVE RIGHT: The Light Line cold transfer products from Kurz shimmer in all the colours of the rainbow.
to counterfeiters at the same time. Sophisticated label design – ide- ally integrated into a brand strategy – makes drinks manufacturers more visible to their customers, standing out from the crowd of suppliers, highlighting and protecting product advantages. All of this can be achieved with clever label design. In the long-term, it can contribute to the economic success of beverage
brand owners. ■
NEW COBOACCESS
14KG CASE PAYLOAD
SAFE & COMPACT
Cobotic Palletizing to transform working conditions.
The perfect industrial fit
for low speed lines!
sidel.com
NewCoboAccessPal_193x130_05022021.indd 1
05.02.21 16:51
ALL IMAGES © KURZ