Page 4 - Packaging News Magazine Mar-Apr 2021

4 INSIDE |
www.packagingnews.com.au | March-April 2021
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MARCH-APRIL 2021
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COVER: Growing uptake of active and intelligent packaging has seen a paradigm shift as brand owners and suppliers push boundaries to embrace smart technologies. Result Group is making this happen. Read more on page 20 and visit www.resultgroup.com.au
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Features
COVERSTORY
20 Result Group is forging a path for synergistic integration of existing and new technologies in active and intelligent packaging.
IN PROFILE
24 Hero Packaging is on a mission to remove single-use plastic from packaging for e-commerce parcel shipping.
TRACK & TRACE:
SMART LABELS
28 On-packtrackandtrace technology in the form of smart labels is being embraced by Australasia’s meat producers to build consumer trust,preventcounterfeiting, and boost trade.
TRACK & TRACE: TECHNOLOGY OPTIONS
30 Foodmach’s Phil Biggs discusses a multilayered approach to adopting product traceability technology.
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ACTIVE & INTELLIGENT: TRENDS & TECH
32 AIPIA’sAndrewManly looks at how the pandemic- induced focus on food safety, traceability, authentication and secure supply chains has put the spotlight on smart packaging solutions.
ACTIVE & INTELLIGENT: PACKAGING TALKS
34 Winerytale’s AR app for packaging has given brands the boost needed to make their products stand out on shelf and engage consumers with anauthenticbrandstory.Jan Arreza talks to David Chaffey.
ACTIVE & INTELLIGENT: UNTAPPED POTENTIAL
36 InnovationinAR technology have provided
a platform for digitally activating once static aspects of a brand’s marketing mix
– such as its packaging and labelling – boosting brand engagement, as Bill Atta
of Dreemar explains.
BEVERAGE PACKAGING: LABEL LORE
38 KurzANZmanaging director Stephen Pratt tells us how drinks manufacturers can move their labels into the fast lane with the help of advanced and sustainable decoration solutions.
BEVERAGE PACKAGING: PLANT EXPANSION
40 Contract packer ABC Filling will consolidate its operations at its Lisarow site after receiving a $1.8m grant from the NSW government, expandingitspackaging capability across cans, and glass and PET bottles.
BEVERAGE PACKAGING: PAPERBOTTLEDEBATE
41 Coca-Cola is set to prototype paper bottles to package drinks, though questions have been raised by industry experts on the viability of its latest plan as a fit with the company’s overall sustainability goals.