Page 13 - Food&Drink magazine April-May 2023

innovative packaging and/or materials, within packaging and processing for liquid or dry tea, coffee, water and soft drinks including wine, beer and spirits.
“Next to food, the beverage category has to be one of the most visibly creative in its presentation of packaging design, both in labels and primary containers, again with a strong focus on sustainability,” Hughson said
“The designs moving successfully from shelf to trolley are those combining sustainability with functionality, visual appeal, clear on-pack messaging and smart packaging utility – thus engaging consumers in a crowded category where there is a veritable proliferation of new products, both in the alcoholic and non-alcoholic sector.
“The ground has certainly shifted for beverage bottlers in terms of consumer pushback on single-use plastic, leading to a strong drive toward the use of post-consumer recycled plastic, a growing uptake of aluminium, and innovation in paper-based containers.”
AND THE WINNERS ARE...
The Bronze winner was Wine Protector by Planet Protector Packaging, while the Silver winner was Penley Sustainability Range by Cutler Brands. Wine Protector went on to win Gold in the Sustainable Packaging Design Renewable Materials category
Topping the category with the Gold was Banrock Station Eco Bottle by Accolade Wines, which also achieved Silver in the Sustainable Packaging Design Recycled Content category.
A TOAST TO GOLD
The Banrock Station bottle shape has adopted a smart cross- sectional design of a traditional Bordeaux wine bottle – the bottle has the silhouette of a Bordeaux wine bottle face on but when turned to its side, it is flat. Accolade Wines says this innovative change in shape allows the same volume of wine (750ml) to be packed into a bottle that is 30 per cent more spatially efficient than its round, glass predecessor.
Flat, with a long neck, the bottle “stands tall and proud” on retail shelves, with the eco wine bottles slightly taller than round glass wine bottles when placed side-by-side.
The eco bottles are made from 100 per cent recycled PET (sourced in Australia) and the bottle has a call out on the front of pack: ‘Hey! I’m a 100 per cent recycled bottle’.
The bottles incorporate an active oxygen scavenger barrier technology to offer advanced shelf-life performance over PET with no barrier.
Lightweighting has also been addressed. The new pack weighs 63g, 84 per cent lighter than the average 400g glass bottle.
The pack also delivers spatial
ABOVE: The room was packed with 330 packaging professionals delighted to celebrate the industry’s success.
RIGHT: Golden moment for Jason Fields of JBS and Bryce Sestich of Sealed Air.
BELOW: Food & Drink Business publisher Lindy Hughson co-hosted the awards presentation
efficiency as the bottle flat packs like books, and means wine companies can fit up to 50 per cent more wine on an Australian pallet (1152 vs 768 round glass bottles), in turn reducing freight costs and transport-related CO2 emissions.
The packaging provides a reduction in energy and emissions through production of material – virgin PET outperforms glass by producing 77 per cent less GHG emissions and using 59 per cent less energy to produce. ✷
All winners of PIDA 2023 awards are eligible to enter the prestigious WorldStar 2024 Awards programme.
PIDA AWARDS 2023
years of
transforming tomorrow
www.foodanddrinkbusiness.com.au | April/May 2023 | Food&Drink business | 13