Page 23 - Food&Drink magazine April-May 2023

Powders,andfunctionalproducts like Organic Super Greens. Our food products contain at least
95 per cent Certified Organic ingredients to hold Certified Organic status.
We operate out of Morningside, Brisbane, and manufacture our range in-house.
Our operation is regularly audited to check we are using the approved recipe, suppliers, and ingredients.
Have you noticed any shifts in consumer behaviour? Consumers are more conscious of where their food comes from and the need for organic.
There is also an increased demand for plant-based and minimal ingredient products.
What are your goals?
Expanding our range. We export to the US and want to grow there while looking at expansion into Asia and the Middle East.
Top tip for those starting out?
Stay true to your vision. Understand your market, consumer demand, competition, and ways to set yourself apart.
TANYA JENNISSON: BOTANIKOS AUSTRALIA How did the business start? When I was 30, I experienced chest pains at the gym and thought I was having a heart attack, even though I was fit.
I was rushed to hospital with myheartpoundingat220beats per minute.
I was diagnosed with heart condition supraventricular tachycardia (SVT) and told to
go on medication for life. However, I wanted to heal naturally so I started researching and found natural ways to manage my condition.
Having worked as a sommelier, I wanted to create a tea line with interesting herbal combinations and carefully chosen ingredients for their added health properties.
As I’m Greek, I wanted the brand to represent my heritage and beliefs. Botanikos, born in
January 2021, translates to botany in Greek.
Any challenges you’ve faced?
A lot! From trying to pull the vision out of my head into a reality, to sourcing packaging, raising capital, Covid, and a move interstate while in the creation phase are some that come to mind.
What are your best-sellers?
My range, including Adapt, Strengthen, and Gut Blend all sell pretty evenly.
All of the ingredients are 100 per cent organic and sourced from Australia and overseas, which means the prices are higher, but my experience has been Botanikos customers don’t mind paying more for the quality.
Describe Botanikos production?
I’m on the Gold Coast and most of the production – blending, packing, labelling and shipping – I do myself. For bigger orders my supplier packs.
Have you noticed a shift in consumer behaviour?
There’s increased demand for health products so, I’m seeing smaller producers bring products to market faster than bigger companies.
What are your goals?
To increase stockists down the east and west coast, plus overseas. I’ve almost completed a Bachelor of Health Science in Naturopathy and am aiming to be on the speaker circuit, empowering others to start their own brands and educate others about health.
Top tip for those starting out looking to scale?
Have capital and engage reliable suppliers. Finding a distributor is also key for increasing market visibilityandscope. ✷
Naturally Good is on 5-6 June, 2023, at Sydney’s International Convention Centre, Darling Harbour. For details visit naturallygood.com.au
ORGANICS & NATURALS
Botanikos Australia is the branichild of former sommelier, Tamya Jennisson.
SQUEEZEPAKTM SAUCE BOTTLE WITH 100% RECYCLED FOOD GRADE PLASTICS
PIDA Gold Award (Sustainable Packaging Design), WPO Worldstar (Packaging Materials & Food)
100% rPET PREFORMS & BOTTLES FOR HOMECARE
PIDA Bronze & WPO Worldstar Awarded Jointly with Colgate-Palmolive
LINERLESS CLOSURE FOR OIL BASED DRESSINGS
PIDA High Commendation (Sustainable Packaging Design)
LIGHT WEIGHT FLIP TOP CLOSURES
PIDA High Commendation (Sustainable Packaging Design)
WELLMAN.COM.AU
GOLD WINNER
SUSTAINABLE PACKAGING DESIGN OF THE YEAR 2021
WINNER
2022 WORLDSTAR PACKAGING AWARDS
www.foodanddrinkbusiness.com.au | April/May 2023 | Food&Drink business | 23