Page 71 - Packaging News magazine Jul-Aug 2021

APPMA NEWS
APPMA expands membership
The APPMA comprises a highly diverse group of member companies ranging from large multinationals to family owned and run businesses, all of which supply an extensive portfolio of products and services to the packaging and processing sectors.
“While machinery and equipment represents a critical component of any production line solution, collaboration and engagement across other sectors of the supply chain remains paramount in continuing the evolution of processing and packaging solutions, especially for the food and beverage market,” says APPMA CEO Michael Moran.
“As the industry develops and evolves, so should the association that supports it, which includes providing membership options that provide value and benefits regardless of size and location as well as further encouraging increased engagement, networking and collaboration across mutually dependent sectors within the supply chain.”
To help address these opportunities and challenges the APPMA has implemented two key initiatives:
1. Launched a three-tiered membership package structure designed to provide greater flexibility
and alignment of benefits with the diverse membership group.
2. Introduced a new Associate Membership category, opening the door for companies, business entities or individuals (sole trader) operating in Australia that are providers of packaging and/or packaging materials; packaging and/or processing machinery consumables; or expert, specialised consulting services within the packaging and processing industry.
Moran says, “Expanding the membership of the APPMA provides the opportunity to attract and engage companies involved in providing packaging and processing materials, as well as industry- specific consulting specialists both of which regularly work hand in hand with our current machinery membership base.”
To find out more about becoming a member, contact appma@appma.com.au ■
Leaders with an adaptive mindset: Guest speaker Andrea Clarke and APPMA Chairman Mark Dingley.
Sydney members explore future fit workplace
APPMA staged its second in-person dinner event for 2021 in Sydney in May, where guest speaker Andrea Clarke, founder of Future Fit Co, shared her wisdom on staying relevant and competitive.
O
ver 100 members of the APPMA turned out to enjoy the company of colleagues in the spectacular setting provided by Pier One Sydney Harbour, and receive a crash
effectively, and delivers the right content that really engages people.
We also need to rethink talent and recruitment. She advises hiring for will instead of skill. “We've got to think about hiring people who are genuinely enthusiastic, who have a strong sense of identity and who believe in your business.”
And when you find those people, you need to retain them by upskilling them and keeping them excited and engaged by their work. Clarke said there’s going to be a shortage of talent, and businesses needed to create talent internally.
Speaking of leadership, she said that to innovate, and build on the incredible momentum in the manufacturing sector, we need leaders with an adaptive mindset, that recognise and engage with change. Successful leaders, she said, recognise that workers have an emotional response to change in many situations.
“If we look at the change brought about by tech advancement, it’s not the technology driving social change. It’s the way we respond to it,” she said.
Clarke left the audience with this compelling point: businesses cannot adapt to change if they can't see it coming. “We need to be engaged with what's happening in our industry. Make sure you know what is best practice, don’t let it get away from you. Always play the outside game.” ■
course in how to prepare their businesses to face the workplace challenges of the future.
Setting the context, Andrea Clarke said that despite the pandemic, the FMCG manufacturing industry is thriving, and that for the suppliers in the room, this is a good time to consider how well their business is set up to sustain growth.
“The ‘future of work’ encompasses many things, but in really simple terms, the future of work is about talent and technology,” Clarke said. “It’s about the way we negotiate change and deploy our human skills to create value.”
Clarke said most business are straddling the information era and the augmented era, and are stuck in that position. The information era was marked by acquiring knowledge and skills, often through formal, tertiary education, and staying on the career ladder while continuing to deliver the knowledge. The augmented era, which is where we are today and what we need to embrace, is marked by adaptability and value creation, cognitive augmentation and continuous learning.
Clarke said businesses need to create a culture where learning is done on a job, it’s done fast and
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