Page 52 - Packaging News magazine March_April 2023

LABELS & LABELLING
Labelling system keeps liners out of landfill
Apparel business Hanes Australasia has installed the Herma InNo liner linerless labelling system at its distribution centre in Melbourne, which it says reflects its commitment to sustainable practices and its leadership in implementing innovation.
THE HERMA INNO liner is a PIDA 2023 award finalist in both the sustain- ability and labelling & decoration categories. It was introduced to the region by Result Group and is now oper- ational at Hanes Australasia, labelling 24 hours a day with no release liner, no silicone content and no waste disposal, according to the company.
The technology requires the simul- taneous application of two layers of adhesive, with the outer layer remain- ing inactive until the dispensing process begins. As part of the applica- tion process water is misted onto the dry adhesive, which instantly creates a permanent adhesive that can be applied to the cartons as usual.
Labelling currently generates mil- lions of tonnes of waste liner, which serves no purpose once the labels are applied. Avoiding this residual material eliminates the current costly disposal, and recycling operations can continue as normal with no new material or sili- cone being added to the cardboard or label themselves.
LOWER COST ALTERNATIVE
Herma says that this offers a lower cost alternative to traditional self-adhesive labels, and that the cost for disposing the liner material is eliminated. The labelling system still uses the same materials as those typically used today and performs to industry standards, while completely eliminating the landfill component, according to the company.
As the weight of the liner is removed, the freight costs of linerless label rolls can potentially be reduced by 50 per cent. Waste disposal costs are also reduced as there are no liners to dis- card or collect from a production area. The company asserts that this product allows all current usage figures to be halved, and that more material fits on a reel to reduce operator interaction and changeover time.
52 ❙ MARCH – APRIL 2023
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