Page 37 - Packaging News magazine March-April 2022

Australian taste or cheap waste?
Protect your brand against fakes and image risk with TRUSTCONCEPT®
Product piracy is lucrative. Worldwide, cheap counterfeit products cause economic damage of more than 500 billion US dollars every year. But anyone who thinks only of luxury goods, pharmaceuticals, spare parts or electronics is thinking too briefly. Even in the case of fine wines, counterfeiting causes considerable economic damage, and in the worst case, health damage to consumers. With devastating effects on the brand image. To detect counterfeits, simple and secure authentication is important for the consumer and essential for
brand and manufacturer.
With TRUSTCONCEPT® we offer a range of solutions that are simple and secure. KURZ has been a leading manufacturer of security elements for banknote, document, and product security for over 40 years. Find out what we can do for you and the security of your exquisite products at www.trustconcept.com.
LEONHARD KURZ (AUST.) PTY. LTD.
Unit 4, 81 Frenchs Forest Road Frenchs Forest
N.S.W. 2086, Sydney/Australia
Phone: +61 1300 00 5879 E-Mail: salesaust@kurz.com.au www.kurz.com.au
© KURZ 2022