Page 40 - Packaging News magazine March-April 2022

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LABELS & LABELLING | www.packagingnews.com.au | March-April 2022
Kurz makes
security labels
more sustainable
Print decoration and brand security provider Kurz’s ongoing quest to develop future-proof solutions that reduce C02 has led to its latest launch: five new Eco Label variants in the TrustConcept brand security portfolio. Lindy Hughson reports.
KURZ has long pursued environ- mentally sustainable surface decoration, and this approach has been adopted for security labels too. So says Stephen Pratt, MD of Kurz Australia, who spoke to PKN shortly after the new range launched.
“The new Kurz Eco label line means that our TrustConcept portfolio now combines high-quality brand and product protection with a strong envi- ronmental awareness, thus creating modern, contemporary, and above all sustainable alternative solutions in the fight against product and brand piracy,” Pratt said.
With the release of five new sus- tainable variants under the Eco Label banner, Pratt says the intention is to “help customers make their products more sustainable in the future, with- out sacrificing the quality to which they are accustomed”.
The Kurz Premium Eco Label is a wood-free, yet paper-like label, which has a high-quality, durable, matte- gloss surface with a soft-touch feel, 80 per cent of which is made of a waste product from marble decomposition.
The rPP Eco Label, a white plas- tic label, which is largely made from recycled packaging film, is visually similar to conventional standard polypropylene labels with compara- ble product properties.
The wbPP Eco Label is positioned as a sustainable alternative to con- ventional plastic labels. Close to being a wood-based plastic label, the transparent outer material used here is made with residues from pulp production.
For the light Eco Paper Label, the use of materials has been reduced to the necessary minimum weight, significantly improving the eco- logical footprint, according to the
company, which says “the primary energy requirement, freshwater consumption, and the emission of climate-damaging CO2 can be demon- strably reduced here”.
This also applies to the PCR Eco Paper Label, which is made up of 99 per cent post-consumer recy- cled fibres, without losing any of its brilliance.
“The new Kurz Eco Labels are in no way inferior to the previous labels in terms of design and security,” Pratt said. “They not only ensure unam- biguous authentication of the product, but also enable identification or seam- less supply chain management by means of a QR code, for example.”
The new Eco Labels range for brand security protect products against counterfeiting with Kurz’s tried-and- tested TrustSeal Protect thin-film technology. The full range is available in the Australian market. ■
LEFT: In (safe and sustainable) labels we trust.
BELOW: The new Eco Labels for brand security protects products against counterfeiting with Kurz’s tried-and-tested TrustSeal Protect thin-film technology.