Page 37 - Food&Drink Magazine August 2019

Wellness in packaging and product
WELLGROVE and Stone & Grove, subsidiary brands of Boundary Bend, have released a new range of supplements and teas, packaged in cardboard canisters which include a QR code-based ‘trace your leaf’ solution for consumers.
As a newly launched Australian-owned supplement brand, Wellgrove has acknowledged consumers’ increased interest in the origin and journey of their purchased products and featured a QR code on its packaging to trace the path of Wellgrove products from a consumer’s home back to the grove.
Wellgrove’s variety of olive leaf extract products are created from olive leaves, which are sustainably sourced from Cobram Estate’s olive groves. The olive leaves used to make the new products,WellgroveImmune
Support Olive Leaf Extract liquid and Wellgrove Immune Support Olive Leaf Extract vegetarian capsules, are farmed in a way that prioritises sustainability.
Its packaging design features an olive branch to clearly illustrate the product’s core ingredient – olive leaves – and includes a call-out of the key benefit that the product supports, such as “Immune Support”.
In addition, Stone & Grove has also released a range of six olive-leaf-based teas, which are sustainably packaged in recyclable, cardboard canisters. The canisters feature text printed directly on to the packaging, as opposed to an extra sleeve or sticker. The tea within the canisters is also sustainably packaged as the soilon tea bags, made from polylactic acid (PLA), are biodegradable. ✷
www.foodanddrinkbusiness.com.au | August 2019 | Food&Drink business | 37
LABELLING & CODING