Page 10 - Capture Nov 21-Jan 22

clients or creatives view it from the living room has definitely been an invaluable asset.” That Goodall has been shooting remotely has tweaked his future plans. “Shooting remotely for my international clients has been a big thing this year, so having good systems in place for lines of communication and sharing work in a streamlined way that won’t negatively affect the shoot have been big learning curves,” he explains. “In light of the ongoing COVID situation, this is going to become more and more common I think, so making the experience a success, irrespective of the conditions, is a top priority
ABOVE: Shot for DiDi.
Campaign: Smart Move.
Agency: Isobar. Senior Creative: Jack Delmonte. Retoucher: Dave Mercer.
for me. I also think these times have given me the opportunity to recognise the value and importance of secondary social content to the overall success of a campaign. As a result, I feel I’ve been able to build a greater sense of satisfaction and enjoyment towards shooting this type of content.”
Greenaway has also reconsidered the focus of his work this year. “My marketing has become aimed towards integrated campaigns – stills and motion shoots – and shooting stills of the back of TVCs. Stand-alone stills shoots seem to have reduced dramatically.”
No bad is all bad
No crisis is without its gifts, even if they are small. This year brought some pleasant surprises, although for Greenaway it was only compensatory – the Australian government’s financial assistance schemes. Goodall’s workloads were less affected. “With everything going on there has been plenty of work around, so it’s been pretty nice to have the calendar booked up amid the chaos. It definitely brings a sense of ‘groundedness’ which is quite comforting and relatively hard to come by these days,” he says.
For Perfido, understanding that he could work remotely, that it was a viable way to work, was 2021’s pleasant surprise. “Furthermore, a large part of the population has begun to discover that digital media are not only for entertainment, but are an excellent opportunity for professional and cultural growth,” he adds. “A more aware population is also beneficial for those who live from photography because it makes everyone more mindful of the importance of images in our society, making our work more valuable.”
Sawa found new ways to connect. “2020/21, despite its trials and tribulations, has given me time to reflect,” he says. “Through numerous webinars, podcasts, and interviews, I've had the opportunity to showcase my 25-year career and remain front-of-mind and relevant. Reflecting on my career has also reignited my passion for documentary photography and storytelling. So l’ve used my spare time due to lockdowns to work on
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© STEVE GREENAWAY
© EOLO PERFIDO