Page 28 - Food&Drink September 2019

INGREDIENTS
Ingredients direct from the source
Change has never been so swift or disruptive as now. Three leading global suppliers in the food and nutrition industry discuss what ingredients consumers are looking for in 2019.
PRINOVA: FOOD
FOR THOUGHT
The essential amino acid drink market – sports and recovery categories are the largest segment offering the blends – has grown 204 per cent in the last four years.
More international and mainstream brands are tapping into the sports category to focus on energy, meal replacements and sports recovery.
Ingredients being used include
natural caffeine, green coffee,
yerba mate as well as botanicals
and extracts, such as
Ashwagandha, which can boost
brain function and fight
symptoms of depression and anxiety.
The cognition and brain health trend is on the rise, says
Prinova. Beverages such as its Sustained Energy
Beverage aim to improve focus and immunity.
Functional beverages like this contain Niacin (a form of
vitamin B3), which helps reduce LDL cholesterol, and
Thiamine to help boost nerve, muscle and heat function.
ADM NUTRITION: BETTER FOR YOU,
BETTER FOR THE PLANET
ADM Nutrition says consumers are seeking products to address their
holistic wellness. Themes such as gut health, flexitarianism, and better for
you snacking, are driving trends in key ingredients, with producers 3 looking to create food and beverages that can keep up with the blurring
consumer needs.
2
1
Masterfoods developed its own food trend predictor called FoodCast which it uses, along with data from global food agencies, social media tracking and working with flavour houses, to understand current and emerging flavours.
MASTERFOODS: THE EXCITING AND THE FAMILIAR
“Flavours which excite” are embodied by some of
Masterfoods’ 2019 top selling products. Chipotle Taco Style Sauce and Charred BBQ Sauce reflect the continuing trend for Mexican, American and spicy flavours. Its Seeds of Change Organic Tomato and Chilli Pasta Sauce and Dolmio Extra Smokey Puttanesca Pasta Sauce are also some of the fastest movers.
While consumers are more adventurous when it comes to flavours, favourites also include the familiar: Masterfoods Beef Stroganoff Cooking Sauce, Tomato Sauce, Recipe Base Curried Sausages, Finishing Cheese Sauce and finely crushed garlic. Its Kantong Sweet & Sour Cooking Sauce and Uncle Ben’s Special Fried Rice are also consistently best sellers.
ADM has seen an increase in fibre as a key ingredient, such as its own Fiversol-2 to deliver soluble dietary fibre. Beans and legumes are also on the rise, as they not only contain an average of 20 per cent of protein and fibre per serve, but also support gluten-free propositions and plant-based, ethically sourced diets and products. Alongside this, an increase in functional plant-based powder extracts such as green tea, acai and acerola, to name a few, have seen increased levels of interest.
There is also an increase in reducing sugar and alcohol in drinks as part of the ‘adult sophistication’ beverage trends, which sees more manufacturers delivering products with botanical flavours and extracts, especially for non-alcoholic beverages.
28 | Food&Drink business | September 2019 | www.foodanddrinkbusiness.com.au