Page 35 - Food&Drink September 2019

make its way to Australia through 45 gram packs on domestic flights for Tiger Airways and its parent company Virgin Australia.
Rodda and Parry created labelling for a larger size and found more opportunity in local independent supermarkets and health food stores, as well as hotels and venues.
“Unique Health Foods are our distributor for the health and independent grocery channel,” says Rodda.
The brand is now in Go Vita and independent supermarkets because the distributor can go in on a direct basis. It also supplies JetStar, a few hotels’ mini bars, and Queensland Performing Arts Centre.
“What we’re trying to do here is just slowly build our brand from the ground up in Australia, which is a little bit different.
“ThemajorretailersintheUS
saw the opportunity for a clean ingredient, gluten-free stacked chip that would go up against Pringles, whereas the Australian major retailers see more opportunity in other health food products.”
DIFFERENCE IN FOCUS
When it comes to exports, Rodda says not only is it important to seek grants and advice from state and federal government departments, but having a contact in the country you are looking to export into is critical.
“The biggest, sanest piece of advice I think is to find someone in the country that you’re going to go to who knows the retail, who knows the market and who can advise on the right way to go.
“The demographics are different. Tastes are different. What we think is a good taste in Australia is not really the same aswhattheAmericansthink.A
lot of research needs to go into it and you really do need to find a guy like Elliot [Begoun] from Intertwine,” he says.
The Good Crisp Co is continuing to maintain its concentration in the US, but has since exported its range also to Canada and Japan.
The gluten-free stacked chip is sourced from a Malaysian manufacturerRoddahas
worked closely with for more than 30 years.
“They are extremely good stacked chip manufacturers and being gluten-free is something they do beautifully, that a lot of others can’t do,” says Rodda.
Plans are in place for new flavours to be launched in The Good Crisp Co range in the US earlynextyear. ✷
Better Recalls
through Communication, Visibility and Action
BELOW (Left to Right): The Good Crisp Co team, Steve Wangler, Alex Hannifin, Ron Rodda, and Matt Parry.
www.foodanddrinkbusiness.com.au | September 2019 | Food&Drink business | 35
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