Page 9 - Food & Drink Magazine March 2021

✷ THE CRUNCHY BITS
ONLINE BUSINESS TIPS
FROM FLUFFY CRUNCH
1BECOME FRIENDS WITH YOUR CUSTOMERS ON ONLINE
“Paola spends three hours a day engaging with the
Fluffy Crunch Tribe on Facebook, Instagram and via email,” says Michael. “I keep suggesting we outsource some of this aspect of the business but it’s an area she enjoys, and it keeps us close to the customer.”
2FAN-CREATED CONTENT IS GOLD
“Paola is constantly connecting with people who love our products and want to share their experiences. When we notice someone has taken a great photo we ask if we can share it and ask them if they would be willing to take more. So we send them a box full of Fluffy Crunch together with some guidance and often we are blown away by other people’s creativity.”
3PUT PEOPLE IN THE PICTURE
“We’ve also found that having people in the product images engaging with Fluffy Crunch proves to be more effective with our followers, rather than an image of a tub of fairy floss.”
4USE TIME-SAVING APPS TO MAKE PICTURES COME TO LIFE
“Most of our images are taken using a phone, then we use Canva to remove background and resize images. We’ve started using Splice to edit and compile video and images straight from the phone, and it’s handy for reformatting content into different sizes to suit specific Facebook ad requirements.”
5LEARN AT LEAST THE BASICS
OF DIGITAL ANALYTICS
“The great thing about digital analytics is you get a clear picture of what’s going on in your business, which helps you make better decisions. You can see which ideas work and adjust where required. We also track all our online advertising, so for instance, we know most of our customers who’ve bought online come directly via social. In January 2021, it was a third via Instagram and just under 30 per cent via Facebook.”
6OUTSOURCE THE HEAVY LIFTING
FOR DIGITAL
“Digital marketing is a fast-moving beast which covers so many areas of your business, and I’ve found it saves me a lot of time outsourcing some of the processes to service providers who can focus their attention on getting our ads to perform well. My focus now is on making small improvements to our digital strategy while getting help from experts.”
www.foodanddrinkbusiness.com.au | March 2021 | Food&Drink business | 9
RISING STAR
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