Page 18 - Packaging News magazine November-December 2022

WOMEN IN PACKAGING
Promoting gender diversity to address food availability
Tetra Pak highlights the need to improve diversity in Food & Beverage (F&B) manufacturing. We recognise that more diversity leads to new ideas, fresh perspectives and better innovation. The women at Tetra Pak are shaping our future, working across a diverse range of innovative fields to improve access to safe food and drive sustainability throughout the value chain. There are three main areas which are critical to future-proofing the F&B industry: food safety, availability and sustainability. A diverse workplace culture will play a role in all of these areas.
Left: The tna team.
Below left: Notebooks at the event were gifted by sponsor Ball & Doggett, and made by Corban & Blair. The covers are made from repurposed boxes collected from the streets of Sydney, and the notebooks were filled with 100 per cent recycled paper stock.
In closing, Friedrich said, “Hopefully I have shared with you some ways about how you can apply behavioural science to get yourself to lead first and then worry about everyone else. Because if we can’t do us, we can’t do others.”
JULIA KAY AND JOANNE HOWARTH
In a Q&A session moderated by PKN publisher Lindy Hughson, Julia Kay, co-founder & co-CEO Great Wrap and Joanne Howarth, CEO and founder, Planet Protector Packaging spoke on the highs and lows of entrepreneurship and gave the audience insights into plans for growth and expansion of their respective businesses.
Kay discussed how the Great Wrap business was born, sharing her expe- rience of how the potato processing waste stretch wrap was developed with Monash University three years ago, and the funding it received, and pointed out the company’s recent move into a 12,000 sqm facility in Tullamarine.
Howarth discussed the path that took her to found and develop Planet Protector Packaging, whose mission is to eliminate polystyrene from cold supply
are trying to change and pilot them. She also emphasised the importance of implicit response testing, using the example of adding an element such as leaf to a product graphic, that could
change the impression of its quality. “And we can also start looking for global brands or indicate global markets and see what the different dynam- ics are by culture so that we don’t just put things out there on mass,” she
suggested.
18 ❙ NOVEMBER – DECEMBER 2022
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