Page 15 - Packaging News Magazine Sep-Oct 2021
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September-October 2021 | www.packagingnews.com.au | SUSTAINABILITY
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Next steps for Zero Co
Australia’s fastest growing eco-startup, Zero Co, has kicked
off a crowdfunding campaign to help launch four new boy Iproducts in single-use plastic free packaging.
N 2019, Zero Co ran Australia’s been passionately part of our jour- most funded kickstarter campaign ney right from the beginning and has for its e-commerce home care been instrumental in helping us grow range in reusable, returnable and this business from the ground up.” recyclable packaging, in which The start-up now has its sights it raised $2 million with backing set on the body care market and has from more than 7500 Aussies. worked alongside Dr Kate Forbes, the
The funding supported the com- ex-global head of product at Aesop,
ABOVE: Shaking up the industry: Zero Co founder Mike Smith
Before it can go into production, Zero Co needs 5000 Aussies to pre- order a Zero Co Body Box, which con- tains all four refillable products with refill pouches made from PCR con- tent, and reusable ‘Forever Bottles’ made from ocean, beach and land- fill plastics. Once the refill pouches are empty, consumers can mail them back to Zero Co in a pre-paid envelope for washing and re-use.
Smith said: “I truly believe these new products will shake up the industry on plastic standards and barriers for innovation.” ■
pany’s launch in November last year and Zero Co has since grown a com- munity of 35,000 Australians who support its cause.
Zero Co founder, Mike Smith, says: “Now, we’re ready to ask for help again. We have shared every part of the Zero Co journey with our customers from day one – the wins and the losses. Our community has
to develop a body range, including shampoo, conditioner, deodorant and body lotion, that will be deliv- ered in single-use plastic (SUP)-free packaging.
This move is to combat the large number of body care product bottles and containers – an estimated 110 million every year – that end up in landfill.
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