Page 43 - Packaging News Magazine Sep-Oct 2021

September-October 2021 | www.packagingnews.com.au | LABELS & LABELLING
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consistent labels across a global scale. Subsequently, the process safe- guards brand owners, food packers and consumers. With strict standards and guidelines in force, Ravenwood’s linerless labels will remain consis- tent throughout the entire production and application process, before reaching food retail outlets.
“Once appointed, all Ravenwood printers and machinery distributors become members of the Circle of Linerless,” APAC MD Sam Aloschi explains. “Each is briefed fully as to the entire process. The basics are quite simple. To begin with, all mem- bers must purchase Ravenwood machinery only for the production and application of linerless labels.
“Secondly, no cutting corners for sourcing cheaper material alterna- tives. Only Ravenwood approved materials can be used,” he says. “Simply put, following these two main rules means that Ravenwood and its distributor network can guar- antee quality, consistency and fault- less linerless labels.”
Aloschi notes that Ravenwood’s network is all too aware that by using non-approved materials, the client’s operation can be severely disrupted.
“For the best label substrates, adhesives, and silicones, we have
sourced and developed a vast selec- tion from multiple industry leading raw material suppliers,” he adds.
“This network of support ensures minimal disruption to the supply chain and allows the end user con- tinuous operation, while guarantee- ing unrivalled performance of the label in the factory. No other liner- less label provider currently offers this level of service. And from an environmental perspective, it’s good to know that all materials are sus- tainably sourced and tested for qual- ity control,” he says.
When the unexpected happens, Ravenwood also guarantees full disaster recovery for all machinery out in the field. This also applies to events such as fire, floods, natural disasters, and pandemics. Where label production is concerned, mul- tiple partners use common key lines, die lines, artwork, and equipment to provide during breakdowns.
“This support ensures business continuity for minimal disruption,” Aloschi says. “When such an outage occurs, Ravenwood can assist the customer fully with our educated and connected approach. Our Engineers are on call 24/7.”
The final stage of the process Ravenwood calls the ‘Preloved
ABOVE: Ravenwood Packaging technology is behind the Woolworths linerless wraps.
Programme’. The programme under- takes machinery work from com- plete set up to full rebuild, as well as refurbishments and conversions on Ravenwood’s range of linerless applicators and coaters.
“A Ravenwood machine is for life which also means a lifetime of free software upgrades,” Aloschi adds.
NET ZERO 2050
Aloschi says that as organisations are now beginning to embark on their Net Zero 2050 journeys, Ravenwood can assist retailers in reaching this goal.
“Not only does linerless offer a sustainable alternative to traditional self-adhesive labels due to the absence of the label liner, but Ravenwood also generates minimal C02 during machinery build,” he adds, noting that all machines are UK built, including the Nobac 5000, Com500 and VXR. This entire pro- cess enables Ravenwood to keep its carbon footprint low.
With over 20 years of linerless experience and a range of labelling solutions to help increase produc- tion efficiency, Ravenwood can tackle almost any packaging type and challenge: from fish and meat to fresh fruits and vegetables including plant-based, dairy, ready meals and bakery products.
Aloschi says he looks forward to continuing to build the company’s presence in the APAC region, and partnering with distributors and end-users to deliver sustainable labelling solutions. ■
This network of support ensures minimal disruption to the supply chain and allows the end user continuous operation, while guaranteeing unrivalled performance of the label in the factory.” — Sam Aloschi, MD APAC, Ravenwood Packaging.