Page 5 - AdNews May-June 2020

Contents
MAY-JUNE 2020
Regulars
08 BEHIND THE COVER: Adrian Elton may not be a gamer but the Melbourne creative has captured the essence of the lucrative gam- ing and esports theme.
15 AGENDA: Australia has been through it all: drought, fires, flood and a pandemic. While many industries have spiraled, one stands tall: radio.
26 INVESTIGATION: Gaming and esports is the sleeping giant of the advertising industry.
37 BETTER WORKPLACES: With COVID-19 forcing a large slice of the workforce to stay at home, GroupM agencies are embracing this and curating ways to ensure team harmony and happiness.
Creative
45 FEATURE: A lot has shifted in the world since ideas-sharing app Pinterest set up a local team in Australia last year. We check in with leader Carin Lee-Skelton to see how the company is faring in uncertain times.
Online
adnews.com.au
Go online to get the latest news and analysis every day. www.adnews.com.au
twitter.com/AdNews facebook.com/AdNewsAustralia AdNewsAustralia youtube.com/adnewsaust AdNewsAustralia
37BETTER WORKPLACES.
As working from home becomes the new normal, find out how GroupM agencies are adaptin to the change.
42PROFILE.
Starcom Australia’s new chief executive Nick
Keenan is the man for a crisis – a handy attribute during these troubled times.
www.adnews.com.au | May-June 2020 5