Page 28 - AdNews Sep-Oct 2021
P. 28
Investigation
Why is New Zealand so good?
New Zealand’s creative industry, long known for its bootstrap can-do, its humour and ambition, is a standout globally and leading the economic resurgence.
WORDS BY
CHRIS PASH
The emails and phone calls started soon after it became clear New Zealand’s advertising industry was leading the COVID-19 recovery stakes.
Expatriates (New Zealanders are well travelled) from across the world, wanting to return home, looking for jobs.
And the work was coming fast, with marketers anxious to build profile for their brands. On top of that, global briefs came in from advertisers seeking production and creative talent in a place where COVID-19 restrictions were light.
Saatchi & Saatchi NZ was in a pitch recently for a global fintech based in Australia.
