Page 5 - AdNews Sep-Oct 2021

www.adnews.com.au | September/October2021 5
16EMERGING LEADERS
From a talented field of industry high-achievers, we announce the 20 worthy nominees for this year’s Emerging Leader award.
11NEW ZEALAND’S
Contents
SEPTEMBER/OCTOBER 2021
Regulars
8 BEHIND THE COVER: For this month’s cover theme on New Zealand’s resilience in the face of COVID-19, we engaged the creative minds at Special New Zealand to devise a concept.
22 A CAST IRON LIFE: Former communications director at Colenso BBDO, Joe Carter, took the plunge and quit the industry to make a go of his cast iron cookware company.
28 INVESTIGATION: Much like the nation itself, New Zealand’s creative industry has weathered the COVID-19 storm and is leading the post-pandemic economic resurgence.
39 MEET THE TEAM: Angela Watson is Colenso BBDO’s first female managing director and she is determined to use her influence to increase diversity in the company and drive authenticity.
44 BETTERWORKPLACES:PublicisGroupe’schieftalentofficer,Pauly Grant, takes us inside the holding company’s shiny new Sydney hub and outlines its progressive cultural and HR initiatives.
Creative
48 CREATIVE REVIEW: Air New Zealand’s iconic safety videos are almost a genre of their own, and we get three creatives to give their verdict on four of the popular pieces of work.
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INFLUENCERS
It’s onwards and upwards for the booming influencer space in NZ.