Page 9 - AdNews Sep-Oct 2021

Dog of the Month
Saatchi’s constructive distraction
We look at our furry friends across the advertising, adtech, marketing and media sector, shedding a light on these stars and how they help adland get results. This month, we speak to Saatchi
& Saatchi NZ agency runner Moose the Greyhound.
Picture This
Time in current role/ time at the company: One year.
How would you describe what the company does?
Talk around in circles.
What do you do day-to-day?
Sleep, distract, repeat.
Define your job in one word:
Constructive-distraction.
I got into advertising because:
I enjoy the pitching process of chasing rabbits around in circles.
Who is your right-hand person?
That woman who gave me a chicken nugget once.
Whose job have you set your sights on in the future? Toyota’s next talking animal.
Where do you turn for inspiration?
Rabbit-related content on TikTok.
My favourite advert is:
The Energizer bunny.
My best trick is:
Stealthily creeping up behind unsuspecting clients.
WORDS BY
PAIGE MURPHY
www.adnews.com.au | September/October2021 9