Page 20 - Packaging News Magazine Nov-Dec2020

20 SUSTAINABILITY
www.packagingnews.com.au | November–December 2020
KITKAT URGES AUSSIES TO GIVE THE
PLANET A BREAK
KitKat has temporarily
replaced the logo on its four-finger milk chocolate
bar pack as part of a new campaign called “Give the Planet a Break”. It is
designed to encourage and educate Australians on how to recycle soft plastics correctly.
The limited-edition bars feature a KitKat-inspired recycling symbol and an explicit call to drop off soft plastic wrappers at REDcycle collection bins, located in most major supermarkets. Dropping off soft plastics to REDcy- cle diverts them from landfill to be used as a valuable resource for making benches and fences.
The campaign launches with new research commis- sioned by KitKat, which reveals Australians behaviours and attitudes to recycling soft plastics. It found that while we show a strong desire to recycle correctly, almost half of Australians (48 per cent) are getting it wrong.
At the AIP conference in late October, Nestlé Oceania head of corporate and external relations Margaret Stuart said the limited-edition packs aim to bring recycling to the forefront so consumers know the wrappers are recyclable.
“When you’re prepared to give up your logo for a recycling logo, it’s a big day,” she said.
PLASTIC-FREE COFFEE CUP HITS THE MARKET
Melbourne-based specialty coffee roaster Jasper Coffee has launched a new, plastic-free, single use coffee cup and lid, in what it says is a first in Australia.
Jasper Coffee said the cup, available at its establishments in Victoria and Queensland, is 100 per cent recyclable and compostable. It is made with cardboard that has a water-based dispersion barrier produced by Finland-based Kotkamills. To bring these cups to Australia, Jasper consulted with its Indonesia-based manufacturer Glopac and Melbourne distributor Aberdeen Paper.
Jasper Coffee founder Wells Trenfield said the company has a longstanding partnership with Aberdeen cup suppliers.
“This is a relationship where each party recognises the needs of business through reciprocal trust and honesty and sharing of the costs and rewards over the journey,” Trenfield said.
Bringing your product to the table
• Designing and developing innovative, sustainable packaging solutions
• All PakPot-manufactured products are 100% recyclable, supporting the global circular economy
• A global market leader in thin-walled and in-mould labelled packaging
• Certified to Global Standard FSSC22000
pakpot.com.au +61882604400