Page 13 - Print21 magazine Sep-Oct 2022

From the Editor
Textiles
44 DTG offering opportunities
Direct to garment printing offers print businesses the opportunity to add a revenue stream, for a relatively low investment, in a market that keeps growing.
Embellishment
48 Tea time with Kurz
When a start-up needed shelf presence it turned to Kurz Luminar to give it the brand power.
Events
50 Print21+PKN LIVE: Amplify & Engage
IWelcome to Print21
After a two-year Covid hiatus the annual value-packed Print21+PKN LIVE event is back, with a half-day forum on 9 November, in Melbourne.
56 National Print Awards
The National and State PICA Printing Awards combined for one mega-night during PacPrint. Print21 was there, and saw Carbon8 crowned the king of Aussie print.
Marketing
t has been a big month in print, with the welcome merger between the two big industry associations, and the acquisition of Ovato by IVE.
The PVCA TRMC associations merger is really good news for all in print. Everyone, from a kids’ footy coach to the prime minister, knows unity is strength. As a result of the merger, print now has one voice for one industry.
The board officers, with whom you can acquaint yourselves with on page 60 of this issue, are an inspiring group; all print leaders, all with vast experience of leading successful print businesses, all with an acute awareness of the issues facing print, and with the wherewithal to find solutions to the myriad challenges.
If you are not a member, or were and let it slip for one reason or another over recent years, now would be a great time to revisit your reasons for staying outside the camp. The benefits for your own business are many, and the benefits for the whole industry of having the whole industry united behind one voice are enormous.
This issue of Print21 looks to the future as well. The cover story is on augmented reality service support, part of the new 24/6 service from Currie Group. New technology being implemented to the benefit of all, good to see.
The comprehensive section on wide-format print is included because wide-format opportunity continues. The latest outdoor media figures show it has bounced back almost to pre-Covid levels, and predictions are that it will grow.
For growth opportunities, many printers are looking to packaging, and rightly so. Market forces are driving demand for packaging as never before, with versioning, bespoke brands, shipping issues and data management all having a huge influence, and combining to open up many opportunities for print service providers.
Profiting from digitally printed packaging is the theme of this year’s Print21+PKN LIVE event, slated for November in Melbourne. It is a half-day forum where campaign managers, brand owners and print businesses will share their experiences and insight into the opportunities in the rapidly evolving packaging market. Turn to page 50 to find out all about it.
There is plenty more in this issue of the nation’s favourite trade print media, with the National Print Award winners, print leader profiles, and the regular columnists; we trust you will find it valuable.
54 The power of a simple ‘wow’ card
Marketing guru Malcolm Auld points to a simple way businesses have been able to retain customers and gain an ongoing and increasing share of their wallet.
Legals
63 Commercial disputes
Legal eagle Wal Abramowicz lays out the various options when your business is in dispute with another party.
Columns, News, Views, Reviews
60 PVCA
Check out the first Board for the newly merged industry association.
62 PrintNZ
CEO Ruth Cobb on the association’s newly published annual report and accounts.
64 People in Print
The who’s who of who has done what in the local print industry this month.
74 Print21 Diary
Print industry events are back. The Print21 industry diary has all you need to know.
Keep up to date with print:
Go to Print21.com.au
exclusive print industry news, from the people who know print
Wayne Robinson
Print SEPTEMBER/OCTOBER 2022 13
– Editor