Page 66 - Print21 magazine Sep-Oct 2022

People in Print
the OVERflow
Southern Impact orders 10-colour Heidelberg Xl-106
Auld launches personalised
Southern Impact has ordered a new 10-colour Heidelberg XL-106 five-
over-five long perfector, which will join its six-colour B1 press, as the company ramps up its investment in new technology.
The new XL-106 will arrive in March, and will replace the company’s existing ten-colour XL-106, which it installed nine years ago. It will go
into Southern’s main Mount Waverley production centre.
Rod Dawson, managing director of Southern Impact said, “We have been running our current XL-106 most hours of the week for a long time, it has been our main workhorse, and it hasn’t missed a beat. Looking to the next ten years though, we wanted to have
the most up-to-date model with everything new. The press we have ordered comes with full automation, colour management, waste reduction, and will provide the platform for us to go forward.”
The new press will run alongside the company’s six-
We believe the technology is the best we can have. And over the years we have had zero complaints with service and support from Heidelberg, it has been first class.”
The Heidelberg XL-106 is the company’s “peak performance” press, running at 18,000sph in both straight and perfecting mode, and using artificial intelligence for ‘continuous process optimisation’. It comes with Integrated Speedmaster Operating System with intuitive touch operating concept, and when changing substrates using characteristic profiles has zero minutes additional makeready time, due to fully automated air settings. Plate change with AutoPlate
XL 3 is less than one minute. Heidleberg says “the clear focus on operator-independent performance” on the new Speedmaster raises its Push- to-Stop philosophy to “a whole new level”.
Southern Impact will integrate the press into its Prinect digital workflow system. 21
MDM book
arketing guru Malcolm Auld has released
his new book, Direct
Investment: Rod Dawson, managing director, Southern Impact
colour B1, which is used for short-run, colour critical or POS work, and which will now receive in-field upgrades. Both presses are running 24 hours Monday to Wednesday, 12 hours plus overtime Thursday to Saturday.
The choice of new press was straightforward for Southern Impact, Dawson said, “We
are a Heidelberg house, from prepress with Prinect, through the presses, to finishing, everything is fully integrated.
Mail, The Real Digital Disruptor, to show younger marketing professionals the unrivalled benefits of printed DM.
Auld says direct mail remains the most effective form of marketing. The new book
is aimed at debunking the myths of digital comms, and encouraging the use of DM as part of a marketing strategy.
It costs $54 plus delivery, and is available from www. malcolmaulddirect.com.au 21
Digital disruptor: Malcolm Auld (left) with Print21 editor Wayne Robinson, and the new book
Implant moves into books with Horizon
Melbourne-based printer Implant Media is making a major
move into the books market, installing a new Horizon BQ- 270V perfect binder, supplied by Currie Group, to give it the production power it needs.
Implant has primarily served the music industry since it
was established, printing CDs, vinyl, t-shirts and associated products. Owner Shiran
De Soysa said the company has now decided to move
into additional new fields, identifying books and stickers as key market opportunities.
De Soysa said, “We have been doing a little bit in both areas, and see books particularly as
a market that we can serve
very well. We have a lot of knowledge and expertise within the company, we have some exposure in books, it is a natural fit for us.”
Implant chose Horizon thanks to its existing experience with both Horizon
and Currie Group. De Soysa said, “We already run a Horizon die cutter, guillotine and an older perfect binder. We are well aware of the engineering excellence and the reliability. And we’ve always had great service from Currie Group.”
Moving into books: Shehab Tariq and Shiran De Soysa, owners of Implant Media, with the Horizon BQ-270V
The company has set up a new division, PrintBooks+, to engage with the market, with a dedicated website. It prints its short run books in-house on its two digital print systems, with the Horizon handling all the perfect binding.
The new Horizon BQ-270V has been up and running
for the past two months, De Soysa said, “It has exceeded our expectations. It is more accurate than our older model, the cycle time is better, the jobs are cleaner, crisper and sharper.” 21
66 Print21 SEPTEMBER/OCTOBER 2022