Page 21 - Adnews Magazine November-December 2021

News Corp Australasia’s Michael Miller at Harrolds preparing for 2022. Photo by Hugh Stewart.
Being in the office, without the masks and not counting the people in the room. Being able to read the body language of the team, having corridor conversa- tions and hearing the ad-hoc ideas that technology doesn't bring to life.
Let’s make 2022 the best year of the decade.
Michael Rebelo,
CEO, Publicis Groupe ANZ:
In 2022, I believe everyone will want to work from ‘home’. Having a strong connection to your agency home will be more impor- tant than ever. More important than the number of days you spend in the office versus working remotely. And more than the size of your pay cheque alone.
As Peter Drucker has so aptly coined, “Culture eats strategy for breakfast.” Agency culture will be the defining, magnetic force for our people. When I look back at the time I spent at Saatchi & Saatchi working around the world throughout my 20s and 30s, I remember it as one of the most exciting periods of my life. It felt as though we were delivering some of the best work of our careers; focused on a true north that everyone subscribed to. Together, we shared the highest of highs, and of course some lows. There was a sense of energy, cra- ziness and a camaraderie with my team that in some cases have since turned into life-long friendships. My colleagues became my family, and Saatchi is my home. That is the power of culture.
After almost two years of intense and often unsettling change to the way we work, and more broadly, how we view what matters most in our lives, we are reaching a climactic moment in time.
In a major study released by Leo Burnett, it found that after so much time apart, next year Australians will be driven by a need to reconnect with loved ones and recommit to their wellbeing, while reinjecting the fun back into their lives.
People are craving a sense of social cohesion. They are increas- ingly turning to their local commu- nities, and to businesses and
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