Page 25 - Adnews Magazine November-December 2021

in partnership with
25
from global consumer insights. The current Labs product suite includes augmented reality, 3D retail and brand experiences, brand journalism, interactive and 360 video, and rich display advertising.
Kaitlyn Cirulis, Programmatic Partnerships Manager
Kaitlyn leads programmatic partnerships for key holding groups across the combined network. In a career that has featured thousands of advertising buzzwords and acronyms to date, Kaitlyn is highly invested in creating digital strategies that focus on positive ROI outcomes for brand partners. In a marketplace reaching 1 in 3 Australians4, data tells the most interesting stories, allowing brands to connect with their consumer’s purchase journey in near real-time.
Emily Huhndorf, Group Sales Manager (NSW & QLD)
A talented media and automotive professional with over 10 years expe- rience with digital publishers and media agencies, Emily leads Automotive OEM partnerships in New South Wales and Queensland across the com- bined network. CarsGuide is the number one for auto editorial5 in Australia, further strengthened by Gumtree and Autotrader’s vibrant vehicle shopping marketplace audiences, that together provide car brands with the scale and insight of more than 3.3m unique monthly auto intend- ers6. Emily is a strong advocate of the push towards electric vehicles and CarsGuide’s new EV Guide product, with sustainability an important consideration for automotive marketing strategies in 2022 and beyond.
Sam Daley, Group Sales Manager (VIC & SA)
Sam leads Automotive OEM partnerships in Victoria and South Australia,
Top L-R: Shannon Fitzpatrick, Emily Huhndorf, Erin Holt, Kaitlyn Cirulis
Bottom L-R: Sam Daley, Tim Flattery, Tim Lloyd
[1] Nielsen Digital Content Planning, Nov 2020 to Aug 2021, P2+, Digital (C/M), Text, Gumtree, Autotrader, CarsGuide, Average Total De-Duplicated Unique Audience
[2] Gumtree Media Consumer Research, 2021
[3] Gumtree Internal Data, Average Monthly Logged In Users, Jan-Sep 2021
[4] Nielsen Digital Content Planning, Nov 2020 to Aug 2021, P2+, Digital (C/M), Text, Gumtree, Autotrader, CarsGuide, Average Total De-Duplicated Unique Audience
[5] Nielsen Digital Content Ratings (Monthly) Tagged, January-July 2021 Text, P18+, PC, Smartphones & Tablets, Unique Audience
[6] Nielsen Digital Content Planning, Nov 2020 to Aug 2021, P2+, Digital (C/M), Text, Gumtree Cars, Autotrader, CarsGuide, Average Total De-Duplicated Unique Audience
and is heavily focused on helping car brands standout within Australia’s immensely competi- tive market. Highly commercial and committed to translating online impressions into new sales opportunities and that all-impor- tant test drive, Sam intimately understands the automotive land- scape and is a champion of the new digital car buyer. Sam leads a team of local media and auto enthusiasts in Melbourne and is excited by the new network prod- uct line up for 2022 - including innovative real-world attribution technology that will allow OEMs to close the loop on media spend and dealer visits.
Stay across the biggest seasonal moments and market trends with Gumtree, CarsGuide and Autotrader. Let’s chat about your next custom data-led campaign and put your brand at the centre of more than 7.8m unique monthly users’ searches.