Page 31 - Adnews Magazine November-December 2021

EMILY FOAT•HEAD OF AGENCY DEVELOPMENT
How would you describe working at Twitter?
Each member of the team is made to feel valued, and we
all sit around the same table (metaphorically) where our thoughts are heard, and where
each individual’s ideas matter.
I thoroughly enjoy working with our agency partners. We have built some great relationships and delivered fantastic work for our advertisers.
What’s the most challenging part of your role?
I’ve continued to connect and educate, despite the barriers created by the pandemic, but
it’s been a different experience.
I personally missed the in-
person interaction. Being in a room together enables such a great collaborative and organic education experience where everyone is engaged and it’s easy to build a rapport. Another impact of COVID-19 is the significant number of vacant roles across
the media agency landscape due to a reduction in talent caused
by international border closures. What I’m seeing now is time
poor and over-stretched agency partners who can’t invest as much in their media platform partners as they previously would have. We’re offering our support to help them continue executing great campaigns despite those setbacks.
Has working at Twitter changed since you joined in 2014?
The team in Australia was relatively new when I joined and it had a
real startup feel to it. It’s been an incredible experience since then.
I feel so privileged to have been part of Twitter’s journey, from where we were when I first started, to becoming this amazing team.
NICOLE CADIZ•GLOBAL VIDEO SOLUTIONS LEAD
What does a typical day look like for you?
What makes my day so great is that it’s varied, no one day is the same. Being in a globally distributed team means there are days when I’m connecting with colleagues from across the world on something such as our latest Consumer & Ad product roadmap, and other days when I’m working closely with the amazing Twitter Australia team to focus on how we can localise a GTM strategy here within our market.
What’s the highlight of your role?
It’s too hard to pick one, so I’ll give you my top two. Firstly, seeing how much Twitter has evolved as
a platform in the past six years I’ve
been here. When I first started as an account manager on the sales team I remember getting excited about click-to-play video Tweets being
a new ad format we could pitch. It blows my mind how far we’ve come since then. Secondly, it has to be the ‘Tweeps’ [the name Twitter staff refer to themselves as]. Being in a cross-functional role, I collaborate with teams across the business, from product and content, to sales strategy and more.
What’s the most challenging part of your role?
Staying abreast of the fast-paced nature of our industry. Internally and externally, product enhancements are rapidly being iterated and
shipped. Ways of reaching and engaging audiences are constantly evolving and ensuring we’re addressing these changes through the unique ways Twitter can is what keeps me on my feet in this role.
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