Page 5 - Adnews Magazine November-December 2021

www.adnews.com.au | November-December2021 5
13 PERSPECTIVES Adland’s prominent voices ditch the trackies and slippers to go glam and look back at a tough 2021, while predicting what the new year holds.
THE LOCAL TWITCH TEAM • ADNEWS LIVE SYDNEY • BEC BROWN’S BOOK • ANDREW FYFE CARTOON
IMOGEN HEWITT • SNEAK LOOK AT MARKETING PULSE • THE TV AD BOOM
Contents
NOVEMBER- DECEMBER 2021
Regulars
08 BEHIND THE COVER: To convey this month’s theme of agencies breaking the shackles of COVID-19, we engaged the team at Houston Group to design our cover.
13 PERSPECTIVES: After a year of extended lockdowns and working from home, we asked industry leaders to dress up and reflect on the year that was, while casting an eye to 2022.
36 CLIMATE WARRIORS: NRMA Insurance and Thinkerbell are uti- lising popular video game Minecraft to teach students about Australia’s natural disasters.
42 INVESTIGATION: With lockdown over and consumers hellbent on splashing cash, Australia is experiencing a surge in advertising spending as brands look to take advantage. But can it last?
Creative
78 THE WORK: VCCP’s ad for Cadbury chocolate delivers the message of “There’s a Glass and a Half in Everyone” while warming the hearts of viewers with its simple gesture of kindness.
80 CREATIVE REVIEW: With companies keen to attach their brands to Australia’s COVID-19 vaccination campaign, we ask three creatives to assess four vax ads to determine if they fly or fail.
Online
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Thinking. Insights. Ideas.
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