Page 52 - Adnews Magazine November-December 2021

Investigation
they needed it. It’s brought new layers to what it means to be part of a team, and to what it takes to lead a team.
“As a leader, I've learned to be more aware of what isn’t said, shared or felt. And I’ve learned that without empathy, it’s impossible to be the authentic, truthful, kind person others want to work with.
“Perhaps most importantly, I learned the need to understand the different drumbeats people march to and how to get them, and all the other members of the percussion section, to come together in harmony.”
Dennis Wong at Kantar Australia:
“I learnt that we are all more adaptable than we think
“I learnt that almost all virtual workshops suck
“I learnt that there’s lots of dimensions to productivity
“I learnt that we need to man- age our energy, not our time
“I learnt that there’s no substi- tute to genuine, face-to-face human interaction.”
Mark Coad at IPG Mediabrands: “Personally, it is the levels of
“2022 brings with it the stability and renewed passion for life everyone has been waiting for.” Yaron Farizon
CEO, MediaCom AUNZ
Mark Frain at Foxtel Media Showcase.
resilience we have, especially when we need it. We came into this year thinking 2020 was the COVID-19 year so there was fresh optimism for a good period of time. We travelled interstate, we went on holidays, we went to Queensland, we were in the office ... then we weren’t again. In many ways that was harder, as we knew how tough 2020 had been. But we found a way. When it needs to be done, we always find a way.
“Professionally, if we didn’t already know this is a people-based busi- ness, we sure do now. People’s wellbeing, their workloads, their uncer- tainty, their need for connectivity take the highest consideration for people managers at all levels. This last period has been as tough as it gets. The businesses that will do best coming out of this will be the ones that have adapted in that space and worked with their people. The good will get back to the office soon and thrive in that reconnection. The not-so- good ones will get back and wonder where everyone is.
“And nationally, we unfortunately discovered that Australia is not quite one nation — it is a federation of states for the common wealth. We could argue it’s not even that. It’s a federation of states. I’m pretty sure what we’ve seen this year is not what our forefathers and foremothers had in mind back in January 1901. The sooner we move past this divisive border approach the better. We all have places to go and family to see, and the sooner we can all do that, the better.”
Mark Frain at Foxtel Media: “The quest for keeping yourself match-fit, physically and mentally, for the task ahead has never been more important.”
The talent squeeze
Digital advertising and adtech industry job vacancy rates more than doubled to 9.8% over 12 months, according to IAB Australia’s inaugural Industry Talent Report. This was driven by a lack of fresh talent due to border restrictions, and the entry of new, large global organisations into the Australian market, creating a squeeze on talent availability and an increase in the cost of talent.
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