Page 55 - Adnews Magazine November-December 2021

“Television really does drive the best results. In 2021 there has been unprecedented demand for premium, brand- safe advertising, which has seen us open our bookings early for 2022.”
Rod Prosser ViacomCBS
“For me, you must get people to engage with your vision and show them how they’re contribut- ing to building the future and be truly prescriptive on how their role makes a difference.
“If you want to keep good peo- ple you must invest in them, evolve their skillset and retrain and upskill them. This in turn makes them more valuable to other indus- tries should they decide to seek challenges in the future.
“As modern day business, we also must create workplaces that reflect the new realities of how and where people do their best work. The return of face-to-face to the industry will be balanced by agile working models and nav- igating that will be key to keeping good people. But there are also factors beyond skillset that employees look for, they want to see our impact on the broader community.”
Mat Nunn at Nunn Media: “Probably the biggest challenge in media at the moment is staff. With no international staff coming inbound, there is a massive short- age of skilled workers within the two-to-five-year experience bracket.
“That has meant that every- body is basically trying to steal everybody's resource. That's been a real challenge, not only for us but for everybody.
“We haven't turned over any sen- ior people. We've got a very loyal, solid, high-performing executive team. We've retained 100% of those.
“I think unfortunately when I was growing up, you didn't really move jobs. You were very loyal and you worked in a particular way. Whereas I think the culture now for younger people perhaps isn't that way. The one-to-three-year starters within this industry, they're very transient.”
Greg Graham: “We mustn’t for- get that talent is our most important asset. While agencies talk a lot about the importance of people and cul- ture, and more recently mental health, I’m not entirely convinced they’re walking the talk. If we look more closely, I believe we’ll find some window dressing and a dash of tokenism. Scratch the surface of that impressive sounding press
Top: Rod Prosser at the 2022 Upfront. Bottom: #VAXTHENATION campaign, Good One Creative.
www.adnews.com.au | November-December2021 55