Page 49 - Packaging News magazine Sep-Oct 2022

PRINT21 + PKN L!VE
packaging is the route for brands to exploit the myriad emerging opportunities.
The Print21+PKN LIVE half-day event on 9 November will aim to explore these opportunities, with a range of industry insiders sharing their experi- ences, lessons and journeys.
Specially curated to work for busy professionals, the event will kick off at lunchtime with a keynote speaker, who will outline just why packaging is evolv- ing, what are the irrevocable mega trends in society that are driving the change, and why the opportunity is not going away.
We will then hear from the partners who collaborated to create the Hungry Jack’s UNO campaign, which saw mul- tiple applications in print work together with variable data to drive sales, in what was arguably the biggest intelligent pack- aging project ever rolled out in Australia.
Following the Hungry Jack’s presen- tation, brands and printers who are innovating in packaging with great suc- cess will share their journey. We will have start-up businesses, and com- mercial printers who have jumped into packaging and labels.
We will also hear from a brand owner on how they worked with an innovative print business to develop their packaging, and the great results achieved.
Finally, an expert industry panel will discuss the big issues, including sustain- ability, supply and legislation, with plenty of opportunity for questions and answers.
Event attendees will then be invited to a drinks networking hour, where they can connect with the presenters, friends, colleagues and counterparts personally. The afternoon event is designed to give maximum value and benefit in the short- est time, which in fact is what the new packaging market is itself doing. ■
Amplify & Engage: What digitally printed packaging can do for brands and printers
Location: State Library Victoria, Conversation Quarter
Date: Wednesday 9 November Time: 12.30-6pm www.packagingnews.com.au/live
Digitally printed packaging provides a plethora of real benefits to brand owners that will amplify their positioning and engage with their audience.”
become a key part of the equation for the brands’ marketing teams.
Then add onto all this the growing political and shipping issues with buying packaging from China, which is driving packaging production back on-shore, so brands can have guarantee of supply, and the market opportunity becomes exciting.
Finally, you can add on top of all that the strong demand for sustainable prod- uct from consumers, and so from brands, which will see a drive to fibre-based pack- aging. Detpak for example has launched a new fibre-based two-minute noodle cup for Fantastic, replacing what was a Styrofoam container that had to go to landfill post- consumer, with a fully recyclable cup.
Packaging then, with its consistent demand – we have to eat and drink every day – and its rapidly evolving market dynamics, including a whole new customer market in the new entrepreneurs, is a mar- ket that is open to innovation, disruption, new ideas, new service. Digitally printed
WWW.PACKAGINGNEWS.COM.AU
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Please contact 02 8399 4999
or info@jet-ap.com for all enquiries
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SEPTEMBER – OCTOBER 2022 ❙ 49
23/8/22 11:00 am