Page 9 - Print21 Magazine March April 2021
P. 9

 Marketing
46
Who do you trust in
a Covid world?
Marketing guru Malcolm Auld says the use of print with electronic communication is essential, and without print, it is destined to fail.
Legal Eagle
48 Restraint of trade
Print21 resident legal eagle Wal Abramowicz says all print businesses need to ensure there is a restraint of trade clause in employee contracts.
Mental Health
TWelcome to Print21
49 Train yourself to help
Man Anchor offers a trio of courses to enable you to be able to recognise and support those going through mental health issues in the workplace.
Columns, News, Views, Reviews
he vaccine has arrived, a tribute to the remarkable brilliance of human beings. As the jab enables the economy to begin its long road to recovery – although judging by the booming stock market and escalating property prices, that road may
be a lot shorter than fi st imagined – print’s role in that recovery will be closely scrutinised.
Many in the industry have been doing it tough over the past 12 months. The end of government Covid-19 support structures will see the removal of the business safety net that has underpinned a large number of print businesses around Australia. The day of reckoning has arrived.
Print business owners and managers, though, share that ability of humans to adapt, create and progress. Print will remain a major part of the economy, although its form will continue to evolve, long run succeeded by targeted, short-run, and print businesses producing all kinds of print on all kinds of substrates.
This is ue of Print21 is packed with features that are designed to point the industry to a profitable future. Our printer profi es this issue are a must-read, as we feature three of the most successful businesses in the industry: Dashing, Cactus and Snap.
Our technology features look at the latest developments and opportunities in digital toner printing, in textile printing, in off et litho printing, and in die cutting, as an increasing number of
50 Rebuild and reinvent
PVCA CEO Andrew Macaulay says printers adapting to the new environment was a
key theme last year, and will be again in the vaccine year.
52 Industry Insights Report
– 2020/21
The Real Media Collective has issued
72%
had exposure to debtor related issues.
78%
of those businesses have 100% of their employees covered under the JobKeeper scheme.
54 Not just here in the bad times PrintNZ CEO Ruth Cobb sets out the key benefits of the association for Kiwi print business owners.
58 People in Print
News from the movers and shakers across the
dynamic
of businesses have experienced considerable negative effects as a result of Covid-19.
explores Our business insight features include a report on that growing
its fi st Industry Insights
90%%commercialprinterslooktopackaging.Thisisuealsoopensthe
door to PacPrint, the once-every-four-years event for the ANZ print
industry, which will go ahead in September.
Report, ANZ print industry. which Who has bought whom,
the impact of the
was thewhat – the faces making average
packaging market, the sobering results from an industry survey on what print businesses are not giving to marketing departments, and a piece on how digital marketing without print is unlikely to yield the results it promises.
With our regular line-up of expert industry commentators and the latest from the industry’s major associations, plus our round-up of who did what over the past two months in People in Print, this issue of Print21 has been a pleasure to produce, for the ever dynamic and inspiring print industry.
pandemic.
Print21.
55
downturn.
Go to Print21.com.au
are receiving assistance
under the JobKeeper scheme.
a
nd who has installed
waves are in this issue of
Keep up to date with print: 88%
exclusive print industry news, from the people who know print
77%
believe the JobKeeper scheme will assist in keeping workers in employment for the longer term.
Wayne Robinson
From the Editor
Print21 MARCH/APRIL 2021 9
– Editor





































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