Page 34 - Packaging News Magazine Jan-Feb 21

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SUSTAINABILITY | FMCG PACKAGING www.packagingnews.com.au | January-February 2021
Brand owners step up
The 2025 National Packaging Targets have lit a fire under the packaging industry. The initiative is spurring suppliers to innovate and adopt new, more sustainable ways of working. FMCG brand owners are no different. Many have stepped up, contributing to the collective effort to achieve these ambitious targets.
ALDI PLEDGES TO REDUCE PLASTICS, INCREASE ARL USE
TIP TOP SWITCHES PLASTIC BREAD TAGS FOR CARDBOARD
Tip Top has introduced 100 per cent recyclable cardboard bread tags, made from recycled material, which launched recently in South Australia.
The initiative will see 11 million plastic bread tags removed from waste streams by the end of 2021, with an aim to eliminate around 400 million plastic tags per year as it rolls out nationally.
Tip Top ANZ director of sales and CSR lead Graeme Cutler said the goal is for all Tip Top packaging to be 100 per cent recyclable, reusable or compostable by 2025.
“Developed and produced through rigorous testing, the new sustainable bread tags promise no compromise on freshness and taste. Customers can expect to be provided with the same Tip Top quality that millions of Australians enjoy freshly baked every day and have trusted since 1958,” Cutler said.
The carboard bread tags can be placed in kerbside recycling bins, with the company encouraging consumers to “tuck the tag securely inside other paper or cardboard products, such as an envelope or paper bag, giving them the best chance of being recycled into a new product rather than being sent to landfill”.
South Australia is the first state to see the rollout of the tags on Tip Top products, with a national rollout expected to be complete by the end of 2021.
ALDI Australia has pledged to reduce plastic packaging across its product range by 25 per cent by 2025 (from 2019 as a baseline), which will contribute to achieving the 2025 National Packaging Targets. The supermarket chain published its first plastics and packaging progress report recently.
“To help us achieve this, we
committed to removing all
problematic single-use plastic products such as cotton buds and plastic tableware from shelves; reformulating the packaging of our exclusive brands to be 100 per cent recyclable, reusable or compostable by 2025; and switching to FSC, PEFC or 70 per cent recycled material for our paper and pulp-based product packaging in our everyday range by 2025,” ALDI Australia MD national buying, Oliver Bongardt, said.
The report is an update on ALDI’s progress towards its sustainability goals, and reveals ALDI is “on track” to achieve its goal of using the Australasian Recycling Label (ARL) on ALDI- branded products by the end of 2022. The report says ALDI has extended the ARL to more than 4000 products, up from 77 in 2019.
ALDI has been working in partnership with APCO to introduce the ARL.
APCO CEO Brooke Donnelly said Australia is at a critical point for change.
“We need industry to support and grow demand for recycled materials.” Donnelly said. “We are working with partners like ALDI to ensure we’re creating sustainable packaging that is recyclable and supporting customers to close the loop.”
COCA-COLA AMATIL RECOGNISED IN 2020 APCO AWARDS
Coca-Cola Amatil was recognised for its efforts towards the 2025 National Packaging Targets and building a circular economy, winning the Outstanding Achievement and Our Packaging Future – End Market awards.
CCA received the Outstanding Achievement Award for demonstrating “exceptional commitment to leadership, sustainable packaging
outcomes, and
sustainable packaging
operations” in the
APCO Annual
Reporting process. It
was up against 10
other companies.
The Our Packaging Future Award was new in 2020. It highlights innovation and leadership from members in
sustainable packaging education (industry and consumer facing), improved collection, and recycling systems, and end-market development.
Awards were self-nominated and finalists were selected after being assessed against three key pillars of innovation, accessibility and impact.