Page 43 - Packaging News Magazine Jan-Feb 21

January-February 2021 | www.packagingnews.com.au
| TRENDS 2021 43
for 2021
number of multifunctional products to its Conscious line, including a pair of boots that can be transformed into mules, belts that become neck- laces and earrings that can be short- ened or lengthened depending on the occasion or outfit.
Louis Vuitton promotes multiuse with their Bandeaus, which can be wrapped around bag handles or worn as scarves, hair accessories or brace- lets. And the cult following of Rosie Assoulin’s famous jumper that can be worn in several ways is yet another prime example of the rise of multi- function in luxury fashion.
It’s only natural that the sector’s
packaging follows suit. Ultimately, the
bags and boxes that brands’ products
arrive in will become just as much a
part of the product as the item itself.
This will encourage reuse, while
reducing waste and both the business’s and consumer’s carbon footprint.
RISE OF E-COMMERCE
Although there has been a steady shift towards e-commerce in recent years, the impacts of the pandemic have accelerated the adoption of digi- tal sales channels among retailers. In fact, during the UK’s initial lock- down, 8665 fashion and apparel busi- nesses enabled e-commerce func- tionality or joined an online marketplace.
New to the remote sales route, many businesses will need to rethink the way they engage and connect with their customers, which they’d usually be doing through in store experiences.
Packaging plays an important role
in this as it becomes the first point of
physical contact customers have with
Ultimately, the bags and boxes that brands’ products arrive in will become just as much a part of the product as the item itself.
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