Page 17 - Food & Drink Magazine April 2021

association today is powered by an amazing team of women at both board and management level who constantly raise the bar, strive for better and deliver exceptional results time and time again.
DIGITAL DISRUPTION
As consumers get back out and about, its evident digital disruption is here to stay. Accelerating consumer demands across ecommerce look set to be the focus for the remainder of 2021.
Crazy Domain’s recent Online State of Australia’s Small Businesses 2021 report found that small businesses were both the most disrupted and most adaptive to the changes required during the pandemic. An impressive two out of three changed their sales, marketing, or distribution approach, with a shift toward digital channels empowering many food and beverage companies despite the challenges of COVID-19. It is a
clear example of the industry’s resilience and flexibility, with an increased digital focus providing access to new customers and audiences outside of traditional distribution channels, which has been one of the post-pandemic silver linings.
RESILIENT BOUNCE BACK
With industry supporting local communities and workers, it is vital we continue to advocate for small business both in manufacturing and across the supply chain.
In Australian juice manufacturing, support for local producers is essential to ensure a resilient and secure agricultural sector. Consumers purchasing Australian grown fruit and vegetable juices will be a decisive factor in assisting the industry’s economic recovery.
With recent changes to the Health Star Rating, the industry will continue to support the crucial role of juice as a core food
East Forged Nitro Iced Tea is on trend with no alcohol, low sugar and wellness attributes.
MAIN: The revised Health Star Rating system is causing a stir with how it classifies fresh, no added sugar juices.
in the Australian diet, recognising its complete nutritional profile and contribution to consumers’ micronutrient intakes.
Late last year the industry launched its post-pandemic recovery blueprint, which outlined the critical role the industry will play in supporting the broader economic rebuild
efforts. With the Modern Manufacturing Strategy selecting the food and beverage industry as a core priority of Australia’s economic recovery, the beverage industry will be focused on reinforcing supply chain resilience.
As it has done many times in the past, the drinks industry is ready to lean in and step up. ✷
BY ASSOCIATION
FULLY AUTOMATIC ROTARY LEVEL FILLER CAPPER
HIGH THROUGHPUT HIGH ACCURACY LOW FUSS
A Subsidiary of the Trepko Group of Companies - Denmark
1800 198 701 | sales@thermaflo.com.au www.thermaflo.com.au
www.foodanddrinkbusiness.com.au | April 2021 | Food&Drink business | 17