Page 14 - Print21 November-December 2022

Associations
Kellie Northwood
becomes CEO of PVCA
In a move has been widely welcomed by the industry, The Print & Visual Communication Association of Australia confirmed the formal appointment of Kellie Northwood as the chief executive officer of the association, which has just merged with The Real Media Collective.
Kellie Northwood is now CEO of PVCA, and as such is the person charged with leading the printing industry forward, being its voice
to government, growing membership, and navigating through the multiple issues that
are impacting print. No small task, but her appointment was unchallenged, in the eyes of the industry she was clearly the only person for the job, and it is one that she will relish.
Matt Aitken, the new president of the merged association spoke for pretty much everyone in the industry when he said,
“The board and members always felt the appointment of Kellie to the role was a formality, however, to have the appointment confirmed, and Kellie leading the united industry body is a terrific outcome.”
Northwood has held industry association positions for the past twelve years, originally leading Two Sides Australia, before taking on the CEO role for the Australian Catalogue Association, then the executive director
role of the Australasian Paper Industry Association, and most recently the CEO role for The Real Media Collective.
Prior to leading industry bodies, she worked across strategic sales, governance and sustainability roles with Moore Business Systems, Finsbury Green and Geon. So she brings twenty years’ industry experience to the new role.
She said, “I am delighted the role has been formalised as we move through the final stages of merging the two entities. We have
been working hard refining the existing offerings, and building new projects behind the scenes, which will begin to be released in the coming months.
“Through the industry association,
we will look to growing the membership, uniting the industry under one body once more, and building commercial business value for membership.”
Northwood is the first female to hold
the print industry association CEO role in its 133-year history. She carries a strong, proven track record of member engagement and industry promotion.
Under her previous industry association roles Northwood has brought Two Sides,
a campaign promoting the environmental credentials of paper and print, to Australia and New Zealand, from the UK and Europe. She launched VoPP, the campaign promoting the effectiveness of print to marketers, secured
a Treasury consultation; and ultimately a consumer watchdog for companies charging for paper bills and statements.
“Through the industry association, we will look to growing the membership, uniting the industry under one body once more, and building commercial business value for members.”
Building value: Kellie Northwood, CEO, PVCA
She also achieved Australia Post Business Mail incentive discounts; delivered the Essential Services publication into federal government securing the print industry’s essential service status; and extended the Schedule X from Fair Work during Covid lockdown extensions and, most recently, has overseen the merger of TRMC into PVCA
– creating the largest industry association across the print and related services industry.
She said, “I am aware of the legacy and history of the PVCA, and the role comes with great responsibility that I look forward to embracing and delivering upon.
“Our industry is a proud, innovative and hard-working , with a firm relevance across modern communications.
“Representing our members, and the industry more broadly, is about ensuring we are able to voice our critical role across Australia today, and for many years to come, while supporting members with their business success.” 21
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