Page 28 - Print21 November-December 2022

Inkjet Printing
Inkjet for commercial
HP Inc is launching a new high-speed, reel-fed, full-colour, inkjet digital production printing system, the PageWide Advantage 2200 series, which it says is positioned to handle the full gamut of publishing, direct mail and general commercial work. Wayne Robinson reports.
applications, from more colorful
trade and educational books to high- coverage, impactful direct mail pieces.
Albee said, “The new PageWide Advantage 2200 is not just for short- run work, its value proposition is also fast turnaround work.”
The HP PageWide Advantage 2200 includes a single print arch design with what HP says is an innovative, robust paper path with fewer components, reducing the number of parts to manage and therefore overall maintenance and servicing time, which says HP increases reliability and maximises uptime.
Designed to offer configuration flexibility, this press features a modular design, so users can start with a lower capacity machine
and enhance the machine as their business grows or their application mix shifts. Users can select one, two or three dryer modules, along with passive or active web cooling modules to fit their needs.
In addition, the HP PageWide Advantage 2200 features a compact single engine duplex design, which HP says provides quality and productivity, while saving floor space for customers.
The HP PageWide Advantage
2200 comes equipped with HP’s innovative High Efficiency Drying (HED) system that minimises power usage at higher print speeds by recirculating up to 80 per cent of the air heated during the drying process. It also has coating options, and inline or offline finishing options.
The HP PageWide Advantage 2200 is now commercially available to order, with deliveries to start in the first half of next year.
First launched
HP first launched high volume inkjet printing at Ipex in 2010. Since then its T200 has gone through several iterations including T-230, T-240 and T-250, with in-field upgradability
a key feature. The series now also includes the T-300, T-400 and T-1100 versions, the latter of which is a 2.1m wide printer.
Albee said, “When the high volume inkjets first came out they were rated to print one billion pages a year. Today you can print a billion pages in three days.”
HP’s figures show consistent digital print growth of 11 per cent CAGR since 2018, even through Covid, with publishing printing growing by 47 per cent in that time, direct mail by 31 per cent and commercial by 30 per cent. 21
With US$60bn in annual revenue,
HP is a powerhouse business, and it sees industrial print
as an area ripe for innovation. For more than a decade the company
has been developing, installing
and supporting high-volume inkjet reel-fed print systems. Now it has launched a new platform, which it says will challenge offset for work currently produced on heatset and sheetfed presses.
The PageWide Advantage 2200 is targeted squarely at print businesses currently running heatset and
B1 offset presses. HP says the ink coverage, gamut and density, and its ability to print on coated and uncoated stocks take the press to the next level.
Kristen Albee, HP PageWide marketing strategist, HP Inc, told Print21 that the new press has been created to enable print businesses, “to grab every opportunity, to be able to say yes to all jobs”.
Say yes to print: HP PageWide Advantage 2200
2200 series press will print at 101 metres a minute in quality mode, 150 metres a minute in performance, and 244 metres a minute in mono.
It will print on both coated and uncoated stocks, from 40gsm- 300gsm, in duplex, with HP’s wide- gamut Brilliant Ink. The company says the new PageWide Advantage will enable commercial printers to produce all the work that is asked of them, with the one print system.
“This new PageWide Advantage platform is a game changer for the commercial print industry,” said Annette Friskopp, global head and general manager at HP PageWide. “HP has listened to our customers, and we realise ease of use and up- time are critical success factors. This new press offers configurations to enable customers to optimise the press for their quality, productivity, versatility, and economics to grow their digital production businesses.”
The company says it will
produce the equivalent of 214,000 personalised A3 colour duplex sheets per shift. HP says that recognising the growing need to print postcards and other applications with thicker stock, it has created a new press that delivers productivity for high impact, full coverage jobs.
With the ability to print using HP Brilliant Ink and 2400 native nozzle per inch printheads, HP
says this press offers the quality to address a wide range of higher value
“When the high volume inkjets first came out they were rated to print one billion pages a year. Today you can print a billion pages in three days.”
– Kris Albee, global marketing manager, HP PageWide
The new HP PageWide Advantage
28 Print21 NOVEMBER/DECEMBER 2022