Page 48 - Print21 November-December 2022

Kurz to bring new security with scribos
As counterfeiting of everything from clothes to whisky to pharmaceuticals shows no signs of slowing down, Kurz has invested to develop more rigorous solutions.
Kurz will be bringing new product security and brand protection solutions into Australia and New Zealand with
its acquisition of German business tesa scribos.
Kurz says it will help expand
its expertise and product range in brand protection. As far as the local market is concerned Stephen Pratt, CEO of Kurz Australasia said: “As scribos doesn’t have any locally based sales distribution, I would expect we will have some new solutions to offer the local market once the dust settles.”
Tesa scribos has developed into a market-leading digital platform for brand protection that can be combined with innovative security features. Its multinational customer base is focused on valuing brand protection tracking the worldwide emergence of counterfeit products.
BRAND PROTECTION
Walter Kurz, president of Kurz, said: “In 2021, scribos counted among the German Top 100 Innovators, and is a leading provider of brand protection. Kurz offers a process and application expertise in thin-film technology as the basis for complex security solutions for product and brand protection. All this concentrated competence offers
a promising combination. That is why we see great potential in joint product
development and in the exchange of ideas in R&D. This will open up completely new options for our shared customers to protect their products and brands.”
Last year, the German Customs Office reported a new high for the confiscation of plaguarised products; the total value of the discovered goods amounted to €239m (A$400m). Clothing and electronic products were particularly affected. But other segments were not spared either. Significantly more counterfeits were uncovered, ranging from medicines to tools as well as food and cosmetics. Despite a record number of detections experts agree that this is only the tip of the iceberg, and that counterfeiters are still able to operate undetected on a large scale all around the world.
This signifies an incalculable risk for brand manufacturers. The two industry giants for security solutions are now countering this trend, with
Now part of Kurz: scribos brand protection
Kurz and tesa scribos, two of the most innovative providers of security solutions worldwide, pooling their specific strengths.
With the products and services from tesa scribos, the globally operating Kurz Group complements and expands the portfolio of its core security division, and is further expanding the brand and product protection segment. In doing so, Kurz will draw on the similarities between the two specialised companies: the innovative strength; the aspiration to develop custom- made security solutions for individual needs; and the global service orientation.
“Today, more than 500 customers worldwide – including global brands, such as Stellantis, Bosch, Castel and Chloé – already rely
on our know-how,” says Sebastian Praefcke, managing director at tesa scribos. “The scribos labelling technology is at the heart of
the protection programme. The markings represent the touchpoint, in combination with digital platforms and tools, to force counterfeits out of the market, to create transparency
in the supply chain, and to gain significant market insights.” 21
“We see great potential in joint product development and in the exchange of ideas in R&D. This will open up completely new options for our shared customers to protect their products and brands.”
— Walter Kurz, president, Kurz
48 NOVEMBER/DECEMBER 2022