Page 27 - Packaging News Magazine Sep-Oct 2019

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and we had a great reception wherever we went,” he said. “The European Union offi- cer told us that our reputation had preceded us she said, ‘Everywhere I turn this week I am hearing about you Australians. You are making a big impression’.”
Planet Ark CEO Paul Klymenko gave the audience an overview of the trio’s time at the World Circular Economy Forum, held in Finland.
Klymenko said, “The circular economy is on the agenda of virtually every country and corporate. At the conference a quarter of the delegates were from the public sec- tor, and 36 per cent from business.”
Summing up his key learnings Klymenko said, “First, the circular economy is the defining framework of the 21st century. Everything will be referenced though this. Second, the era of producer irresponsibility is over. And third, creating a carbon neutral circular economy is by far the greatest col- laboration humanity has ever undertaken.
“Fourth, metrics are vital to guide us to circularity, and fifth, there will need to be a trade in certified materials and services. It will be essential as few countries are large enough to be fully circular on their own.”
Wrapping up the presentations Brooke Donnelly told the audience that the term waste had to go, to be replaced by second- ary materials, which would signify a shift in perception and in action.
Following the presentations the assem- bled packaging professionals were treated to canapes and drinks, and networked long into the evening discussing the host of top- ics from the presentations. To be a packag- ing professional in 2019 is to invite criti- cism, but the feedback from Donnelly, Peyton and Klymenko’s visit to Europe was unequivocal: Australian packaging is lead- ing the charge to a sustainable future. ■
CLOCKWISE FROM MAIN: APCO chair Sam Anderson (left) and CEO Brooke Donnelly (right) with TV personality Jamie Durie showing off the new APCO logo.
Brooke Donnelly: Australia is leading the charge.
Anthony Peyton: The Germans were blown away by
what we have achieved in Australia.
BELOW: Providing a global lens on Australia’s circular economy packaging: Brooke Donnelly, Paul Klymenko and Anthony Peyton.
SUSTAINABILITY