Page 35 - Food&Drink August 2022 magazine

important to everyone, not just a plant milk brand. This is especially true in a country where – in many parts – more water evaporates from the land than the annual average rainfall.
COMMITMENT TO GROWING A BETTER WORLD
As a leader in developing sustainable, plant-based foods, we have a vested interest in ensuring sustainable farming and land management practices become the norm.
Anchoring our commitment in and around the catch cry of “Let’s Grow a Better World” has been terrific in driving awareness and buy-in across all
32%
OF CONSUMERS THINK MANUFACTURERS ARE NOT DOING ENOUGH TO BE SUSTAINABLE.
levels of our business. Often goals, values, and
objectives within a business can be easily forgotten or feel quite convoluted. This simple approach has been great in unifying our position with the mantra moving beyond an end frame in a TV commercial to being our manifesto.
This mindset has shone a light on our intent and desire to develop more sustainable practices and look at how we can improve nutrition, reduce sugar levels, reduce fats, and use less energy and water. It truly drives total business decisions within the company from top
to bottom.
We are no longer satisfied with doing only the bare minimum required when it comes to a more sustainable approach to manufacturing, and instead see being a key leader as a competitive advantage.
WORDS INTO ACTIONS
Playing that key lead role is incredibly important to us, so we are always looking for ways to be leaner, greener
and tread light on the environment and then anchoring them in our whole business strategy.
We are not only looking to develop the right products but want to ensure we are developing the right products in the right way.
This has translated to policies and initiatives across the key sustainability pillars from economic to environmental and social.
Economically, this is evidenced by our 100 per cent commitment to the manufacturing of plant-based products with a relatively lower environmental footprint compared to their animal-based counterparts.
Environmentally, this has most recently been realised through our partnership with the Mulloon Institute, which aims to shine a light on how Australian land can become more resilient to climate extremes.
WORKING WITH PARTNERS TO CREATE
RESILIENT FARMLAND
The Mulloon Institute is a not for profit, research, education, and advocacy organisation,
that is recognised globally as a demonstrator of sustainable agriculture and environmental regeneration.
Their work demonstrates innovative land management approaches that create healthier landscapes with more resilience to climatic extremes. By supporting transformational change in the way landscapes are managed, the institute’s work benefits Australia’s farmers and communities and ultimately our planet.
In committing to growing a ‘better world’ through sustainable investments, we have pledged $1.25 million over the next five years to help rehydrate Australian catchments through the work of the Mulloon Institute.
This pledge will work to restore thousands of hectares of land.
In effort to protect and future proof our Australian farms, we encourage all food companies to make similar pledges and commitments. ✷
Vitasoy has pledged $1.25m to the Mulloon Institute for land management initiatives such as the Mulloon Creek project in 2019 (top) versus 2020 (above).
SUSTAINABILITY
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