Page 32 - Print 21 Magazine May-June 2019

Service Leaves an Indelible Impression at Snap Norwest
CASE STUDY: SNAP NORWEST
It takes nerve, and more than a dash of self-confidence, to relinquish a successful business and open a new one with no customers in a greenfield site.
But that’s what Peter and Marg Spencer did in 2005 when they opened Snap Norwest in the fledgling Norwest Business Park, and their gamble has paid off handsomely.
Peter started with Snap in 1999 with his first franchise in Balmain, but sold it to open another in the Sydney CBD, and then another not long after.
“We sold them in 2004, took six months off and set up Snap Norwest in April 2005. It was a greenfield site so we had some equipment but no customers. But we had a great first year,” he recalled.
“We have a broad range of customer sizes from local tradespeople through to multinationals but over time we’ve
managed to gain a good spread of clients so we’re not over-reliant on a group of clients or a particular industry.”
Snap Norwest’s ongoing success brought with it some challenges. With increasing workload pressure on Snap Norwest’s production capabilities, in September 2018 Peter Spencer sought a technology solution that would complement the Ricoh Pro C7110SX and Pro C5110s digital presses, which had served Snap Norwest well for three years.
“We were looking for a machine that
is reliable,” said Peter. “Speed was not that important – it’s more the quality and the maintenance, and we wanted inline finishing too.”
Snap Norwest invested in a Ricoh Pro C7200X Graphic Arts Edition five-colour digital press with Fiery controller in October 2018, giving it two effective print production systems. The Pro
C7200X is the primary machine, and the Pro C7110SX with an inline Plockmatic booklet making system handles overflow work, inline and offline binding. The Ricoh Pro C5110s has been consigned to office MFD duties.
“When I saw the Pro C7200X and what
it did, I saw an opportunity and took it,” recalled Peter. “I like its registration, and it’s a bit quicker than the 7100. I didn’t compare it with other machines – I liked our relationship with Ricoh. I knew I could trust them.”
That, said Peter, was the driving factor behind his investment decision.
“Service got us to Ricoh. What we do is look at the organisation that is going to differentiate itself on service. That’s where Ricoh came in – on a promise – and they’ve delivered on it since day one. It was a fantastic experience.
PETER, OWNER/DIRECTOR OF SNAP NORWEST: “SERVICE GOT US TO RICOH”.
“Service got us to Ricoh. What we do is look at the organisation that is going to differentiate itself on service. That’s where Ricoh came in – on a promise – and they’ve delivered on it since day one. It was a fantastic experience” – Peter Spencer, director, Snap Norwest.