Page 23 - Food&Drink Magazine October 2021

profits will go directly back to Australian dairy farmers to continue investing in their farms and support their local communities.
Eden Brew co-founder and CEO Jim Fader has more than 20 years’ experience in FMCG and retail. Prior to joining Main Sequence and launching Eden Brew, Fader was general manager of FoodCo Fresh for Woolworths.
He says that in order to meet the challenge of feeding 10 billion people sustainably by 2050,weneednewand
innovative ways of transforming our food system.
“The national milk production pool is continuing to drop due to the ongoing effects of droughts and high input costs. We need a way to make dairy that doesn’t involve more resources – more cows, more plants, more water. But instead, one that helps mother nature thrive, and supports our dairy industry for years to come.
“Every glass of cow’s milk has the perfect mix of proteins and nutrients to nourish us. We will be able to give consumers a new option by producing the same proteins that give our milk the same great qualities that we’re used to in our morning coffee and cereal. It has the same building blocks as cow’s milk, it’s just made in a different oven,” Fader says.
Eden Brew is currently undergoing prototype testing at CSIRO’s Food Innovation Centre in Victoria and is expected to be in market with its first product inthenext18months. ✷
CLOCKWISE FROM LEFT: Eden Brew founders Phil Morle, Main Sequence; CEO Jim Fader; and Michael Hampson, Norco.
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