Page 13 - Toy & Hobby Dec-Jan 2020

Turner Australia celebrates Scooby-Doo’s 50th with giant dog cake
TURNER Australia celebrated the 50th anniversary of Scooby-Doo in style, throwing a birthday party complete with Australia's largest-ever dog cake. The cake weighed in at over 120kg and stood at 150cms high and was created by chef Anna Polyviou in consultation with dog cake experts Woof Gateaux pet bakery to make sure the cake was sugar, dairy and wheat-free. The celebration was attended by insta-famous dogs of all shapes and sizes including Coco, The Norton Mouse Pugs, Hugo the Bichoodle and Beren the Lab.
Turner Australia VP and GM Robi Stanton said that the business wanted to hold a party for the brand to celebrate the fun it has brought to kids for 50 years.
“The cake took over three months to create, from ideation to realisation, and is a nod to Scooby’s insatiable appetite.
“We really wanted to create an event that captures the good memories that Scooby-Doo has made with so many fans around the world.
“It is an incredible milestone to turn 50, and to still look so good!” ❉ RIGHT: The Insta-famous dogs celebrating Scooby-Doo’s 50th.
CKN Toys signs exclusive deal with Nickelodeon
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ban coming into
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Learn what the ban
applies to and what alternatives there are on the T5oy & Hobby Retailer website.
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ONE of Australia’s largest YouTube channels, CKN Toys has partnered with Nickelodeon to develop original content and consumer products. The
deal, brokered by Haven Global, sees the YouTube stars enter an exclusive, multi-territory partnership with the entertainment business. Brothers
Calvin and Kaison of CKN Toys have amassed over 13 million subscribers on their channel which features toy unboxing and testing videos. The channel reaches a global audience across Australia, the US, the UK, the Philippines, India, Indonesia and Brazil. The content
for channels Nickelodeon and Nick Jr. will be produced by Nickelodeon Australia and will draw
inspiration from the brothers’ unscripted and spontaneous
YouTube content. Nickelodeon International
EVP of content and network strategy Jules Borkent said that the business is excited to begin working on the content.
“CKN Toys has grown to become one of the most popular YouTube channels
in the world because kids and parents alike love Calvin’s sense of fun and play, and his good- natured personality. We’re looking forward to developing content that taps into all the things fans already love about CKN Toys and giving it a
distinct Nickelodeon look and feel.” Haven Global MD Tom Punch said that the boys have become a
significant presence in the toy review space.
“CKN Toys is a massive worldwide hit, especially
appealing to boys aged three to eight years old.
“Calvin and Kaison’s infectious and authentic enthusiasm when road- testing toy superheroes,
vehicles, construction kits and playsets have
turned them into real tastemakers,” he said. ❉
CKN Toys (L to R): Kaison and Calvin.
NOVEMBER / DECEMBER / JANUARY 2020 TOY & HOBBY RETAILER 13